Senior Manager, Credit Card Acquisition Strategy

PayPal•New York, NY

About The Position

Lead initiatives to acquire new credit card accounts profitably. Deep understanding of credit card economics and P&L drivers Collaborate with marketing, credit risk, analytics, product management, and other teams. Use data-driven strategies and A/B testing to optimize account acquisition. Partner with Product and Marketing to launch credit card-related initiatives focusing on acquisition, activation, and early engagement. Develop new credit card features by assessing competition, customer needs, and research findings. Manage forecasting, KPIs, OKRs, campaign analysis, and incentive strategies related to new accounts. Oversee day-to-day management of all projects to ensure timely and risk-mitigated delivery. Maintain awareness of the competitive landscape to inform program and feature development. Shape the customer journey: Partner with Product and Marketing to design and launch initiatives that engage consumers from acquisition through early usage and ongoing adoption. Consumer insights & innovation: Stay close to customer needs and market trends; assess competitive offerings and lead research to shape new features, rewards, and acquisition programs. Maximize campaign impact: Set and manage acquisition goals, forecast performance, and track KPIs and OKRs. Analyze results to refine incentive strategies and improve conversion. Drive adoption & loyalty: Partner across the business and with our bank partner to develop and drive acquisition and growth strategies Execute with excellence: Oversee project timelines and deliverables, ensuring smooth execution of initiatives and minimizing risks. Stay ahead of the market: Monitor competitive activity across banks, FinTechs, and payments to inform go-to-market strategies and identify differentiation opportunities. Direct to consumer marketing experience across digital, paid media, SEM, affiliates Deep knowledge of credit card economics, P&L drivers, and the levers that matter most for consumer acquisition. Passion and experience in consumer marketing—rooted in data, testing, and measurable impact. Strong collaboration skills to influence and partner with Product Management, Marketing, Risk, Analytics, and external partners.

Requirements

10+ years in the credit card industry, especially revolving credit products.
Proven experience managing credit card P&Ls, forecasting, and target management.
Strong leadership skills, specifically in cross-functional collaboration and indirect leadership.
Excellent influencing and senior-level communication abilities.
Expertise in project management with tools like Confluence and Jira.
Strong organizational skills and ability to thrive in a fast-paced, dynamic environment.
Proficiency in Microsoft Suite and advanced PowerPoint skills.
Direct to consumer marketing experience across digital, paid media, SEM, affiliates
Deep knowledge of credit card economics, P&L drivers, and the levers that matter most for consumer acquisition.
Passion and experience in consumer marketing—rooted in data, testing, and measurable impact.
Strong collaboration skills to influence and partner with Product Management, Marketing, Risk, Analytics, and external partners.

Nice To Haves

Master's preferred.

Responsibilities

Lead initiatives to acquire new credit card accounts profitably.
Collaborate with marketing, credit risk, analytics, product management, and other teams.
Use data-driven strategies and A/B testing to optimize account acquisition.
Partner with Product and Marketing to launch credit card-related initiatives focusing on acquisition, activation, and early engagement.
Develop new credit card features by assessing competition, customer needs, and research findings.
Manage forecasting, KPIs, OKRs, campaign analysis, and incentive strategies related to new accounts.
Oversee day-to-day management of all projects to ensure timely and risk-mitigated delivery.
Maintain awareness of the competitive landscape to inform program and feature development.
Partner with Product and Marketing to design and launch initiatives that engage consumers from acquisition through early usage and ongoing adoption.
Stay close to customer needs and market trends; assess competitive offerings and lead research to shape new features, rewards, and acquisition programs.
Set and manage acquisition goals, forecast performance, and track KPIs and OKRs.
Analyze results to refine incentive strategies and improve conversion.
Partner across the business and with our bank partner to develop and drive acquisition and growth strategies
Oversee project timelines and deliverables, ensuring smooth execution of initiatives and minimizing risks.
Monitor competitive activity across banks, FinTechs, and payments to inform go-to-market strategies and identify differentiation opportunities.