Senior Manager, Creative

Perry Homes•Houston, TX

41d

About The Position

The Senior Manager, Creative leads a team of strategic thinkers and creative doers, combining marketing expertise, strong design sensibility, and business acumen to elevate Perry Homes' brand. This role is responsible for shaping and executing brand strategy, driving consistent messaging and visual identity, and producing creative work that resonates across diverse audiences. The ideal candidate is an experienced team leader who can inspire, mentor, and guide a multidisciplinary creative team, while also generating bold ideas and ensuring high-quality, high-impact execution across channels. As a brand steward, the Senior Manager will translate business objectives into compelling creative campaigns, lead cross-functional collaboration, and oversee all aspects of creative development-from concept to production. With a sharp eye for detail and a passion for innovation, this leader will play a critical role in driving brand growth and delivering engaging experiences that reflect Perry Homes' values and market position.

Responsibilities

Direct the creative execution of photography and videography projects, ensuring alignment with brand voice, tone, and storytelling goals.
Lead and mentor a multidisciplinary creative team, fostering a collaborative culture of innovation, excellence, and accountability.
Oversee the review, presentation, and approval of creative concepts and deliverables.
Manage creative project timelines, budgets, and vendor relationships to ensure on-time, on-brand, and on-budget delivery.
Plan proactively for recurring creative needs by developing scalable frameworks and reusable templates that increase efficiency and maintain brand consistency.
Develop and implement strategic brand positioning and ensure consistent messaging and visual identity across all channels and markets.
Translate business objectives and marketing strategies into creative campaigns and content that drive engagement and results.
Guide the development of print, digital, and experiential creative that clearly communicates complex ideas to sophisticated audiences.
Facilitate brainstorming sessions, providing strategic and creative direction to generate actionable ideas that balance innovation with budgetary considerations.
Collaborate with marketing operations and account managers to prioritize projects and allocate resources according to business needs and timelines.
Partner with regional and cross-functional teams to adapt brand strategy and creative assets to meet local market needs.
Provide coaching and ongoing feedback to support team development and performance.
Stay informed on industry trends, design innovations, and competitive activity to continuously evolve the brand.
Conduct brand tracking and analyze market trends, consumer insights, and competitor positioning to inform creative and strategic decisions.
Perform other duties as assigned.