Senior Manager, Creative Automation - Paid Channels

Sam's Club • Bentonville, AR

94d • $90,000 - $180,000

About The Position

As Senior Manager, Creative Automation at Sam's Club, you'll modernize how creative gets made, stored, and shipped across our Owned Media Channels (site, app, email, push, SMS, Radio, In Club Digital Signage, Gas Screens, Direct Mail). You will automate asset handling in AEM, stand up a preprocessing pipeline that “does the Photoshop work” before creatives ever touch it, integrate the toolchain end-to-end, and orchestrate distribution so assets reach each channel with minimal human touch. This is a builder role on a new team—you'll set the roadmap, influence busy partner teams to gather requirements and clear blockers, and prove impact with data by shortening time to market, improving first pass success, and lowering cost per asset.

Requirements

• Bachelor's degree in design, marketing, creative writing, advertising, fine arts, or related area and 4 years' experience leading creative teams.
• 6 years' experience leading creative teams.

Nice To Haves

• Experience in web development.
• Experience using Adobe Premier, Final Cut Pro, or related video editing software.
• Experience using Microsoft PowerPoint, Adobe Creative Suite, or related presentation programs.
• Experience working with animation software.
• Project management experience.
• Project Management Professional Certification.

Responsibilities

• Map and baseline the manual maze: Document end-to-end production across ~200 action roles from brief → design → QA → publish; capture metrics on cycle time, manual touches, rework/defect rates, and channel delivery latency.
• Define AEM ingestion standards (foldering, metadata/rights, versioning, accessibility tags, autonaming) and configure automated intake so assets land correctly without manual filing.
• Launch automated image/transcode workflows (crop/resize/retouch, colorspace, background removal, variant generation, alttext suggestions) that prepare assets for channels before human review.
• Produce a systems integration plan connecting creative tool, Work/Project Management, AEM, and our campaign/channel platforms—so the system manages handoffs, not people.
• Prioritize a 90-day backlog of 'micro automations' with effort/impact sizing.
• Implement rules-based metadata and smart collections to improve searchability and reuse; automate governance checks (brand, legal, accessibility).
• Scale batch transformations and template driven variants; embed quality gates and error handling.
• Stand up auto syndication from AEM (or orchestration layer) to owned channels with channel specific renditions and payloads, plus delivery confirmations.
• Convert opportunities into a quarterly plan from pilot → production, with change management and training for internal teams and agencies.
• Extend automations to merchandising, lifecycle/email, onsite/app, and notifications; enable self-serve templates and guided workflows for partner teams.
• Instrument A/B testing and dynamic optimization; feed learnings back into templates, prompts, and automation rules.
• Optimize team/agency capacity against the automation roadmap; measure partners on throughput, quality, compliance, and time to market.
• Proactively gather requirements from partners who don't have free cycles; align on priorities; remove blockers without losing day to day momentum.
• Maintain brand, ethics, and accessibility standards for any automation or GenAI-assisted steps—clear review gates and audit trails included.
• Coach a manager level IC reporting to you; build a culture of curiosity, accountability, and continuous improvement on a team with healthy ambiguity (and lots of opportunity).

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U education benefit program for full-time and part-time associates.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Bachelor's degree