Senior Manager, Coverage Marketing

American Express•New York, NY

5h•Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. Here, your voice matters. Your ideas matter. And the work you do helps shape how businesses around the world succeed with American Express. How will you make an impact in this role? The Senior Manager, Coverage Marketing plays a critical role in shaping how American Express merchant coverage and acceptance are understood, positioned, and leveraged for our largest corporate clients and prospects globally. Coverage perception and experience are foundational to winning and retaining Global & Large clients. In this role, you will serve as the coverage subject matter expert within Global Commercial Services (GCS) Marketing, partnering closely with Sales and Field teams, client managers, product and network partners, compliance, and other enterprise stakeholders. You will lead field-enabled marketing that equips client-facing teams with the tools, proof points, and narratives they need to confidently articulate American Express’s merchant coverage, acceptance, and network value in high-stakes moments such as RFPs, renewals, and executive client engagements. This is a highly visible, cross-functional role that blends strategy, content leadership, and consultative field support at global scale.

Requirements

Significant experience in B2B, commercial, or enterprise marketing.
Demonstrated ability to translate complex data and concepts into clear, compelling, client-ready narratives.
Strong stakeholder management skills, with experience partnering across Sales, Marketing, Compliance, Legal, and Analytics teams.
Excellent written, verbal, and presentation skills, with the ability to communicate confidently at senior and executive levels.
Proven ability to operate independently, manage ambiguity, and own complex workstreams end to end.

Nice To Haves

Experience supporting Global, Large, or multinational clients, particularly in field-enabled or sales-adjacent marketing roles.
Experience working with payments, acceptance, merchant coverage, or network-based value propositions.
Background developing enablement content for RFPs, executive client meetings, and large-scale events.
Comfort acting as a subject matter expert and trusted advisor to senior stakeholders.
Experience working across regions (EMEA, APAC, LAC, US) and adapting content for global use.

Responsibilities

Equip Sales and client-facing teams with compelling, compliant messaging, tools, and proof points that translate merchant coverage and acceptance into clear client value across key moments (RFPs, renewals, events, and strategic engagements).
Own coverage-related enablement strategy and delivery, including training sessions, communications, self-service resources, and ongoing Field engagement.
Provide consultative 1:1 support to client managers and senior stakeholders on coverage positioning, presentation development, and client-specific questions.
Own the global coverage marketing strategy for Global & Large clients, aligned to enterprise priorities and commercial growth objectives.
Lead the development, refresh, and governance of coverage assets, including: Global acceptance and merchant coverage materials Client-ready presentations and sample merchant use cases Coverage and spend-leakage insights and analytics Content for executive events and experiential programs
Serve as the primary marketing liaison to network and acceptance partners on coverage-related initiatives.
Navigate complex global review and approval processes, balancing speed to market with strong risk and compliance standards.
Identify opportunities to streamline processes, reduce duplication, and improve efficiency while maintaining high quality and control.
Define and track coverage marketing effectiveness using a mix of quantitative metrics and qualitative Field feedback.
Identify risks, gaps, and opportunities to continuously improve coverage perception and experience across regions and client segments.

Benefits

Competitive base salaries
Bonus incentives
6%25 Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities