Senior Manager, Content Marketing

Contentful • New York City, NY

74d • $151,000 - $205,000 • Hybrid

About The Position

We're seeking a Senior Manager of Content Marketing to specialize in bottom-of-funnel (BOFU) content - to help drive conversions, shorten deal cycles, and increase ACV. This role requires deep product expertise and the ability to connect with customers directly, craft expert-level content, and execute multimedia strategies. You'll play a pivotal role in refining our narratives, developing compelling content, and supporting our GTM team to bridge the marketing funnel and sales pipeline.

Requirements

• Technical product expertise and a customer-centric approach shaped by direct interaction with customers.
• 10+ years of content experience with a strong portfolio of BOFU content creation, including video and written materials.
• Proven ability to refine product narratives and align content strategy with GTM objectives.
• Strong collaboration skills with the ability to partner effectively with sales, product, and field enablement teams.
• Strong business acumen, extremely comfortable collaborating directly with senior stakeholders and customers.
• Track record of driving measurable results through strategic content initiatives.

Nice To Haves

• Preferred B2B SaaS experience.
• A knack for creative, clear, B2H (business to human) writing style.
• Equal parts highly collaborative, but also comfortable working autonomously.

Responsibilities

• Leverage PMM-driven messaging to create compelling, research-driven content in all forms.
• Focus on bottom-of-funnel content that helps accelerate pipeline, set our sales team up for success, and increases product usage and love.
• Produce overview video narratives, blog posts, sales collateral, product launch campaign materials, how-to guides, and promotional copy.
• Collaborate with Product, PMM, GTM teams, field enablement, and sales leaders to align content strategy with the needs of the field.
• Maintain a consistent feedback loop with key stakeholders.
• Collaborate with GTM partners to understand, research, scope, script, storyboard, and produce video content.
• Measure, analyze, and report on BOFU content efficacy to improve pipeline impact and refine strategy.
• Brainstorm how to repurpose each asset to maximize potential.

Benefits

• Stock Options for full-time employees.
• Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% for dependents.
• Fertility and family building benefits.
• Generous amount of paid time off, including vacation days, sick days, compassion days, education days, and volunteer days.
• Company paid parental leave.
• Personal annual education budget.
• Full range of virtual and in-person events.
• Annual wellbeing stipend.
• Monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 501-1,000 employees