Senior Manager, Content Marketing

Maven Clinic • New York, NY

82d • $140,000 - $160,000

About The Position

Maven is seeking a strategic and creative Senior Manager, Content Marketing — Growth Strategy & Execution to lead the development and execution of high-impact content strategies that drive awareness, engagement, and pipeline growth. This pivotal role partners closely with our Growth Marketing, Sales, and Communications teams to design and deliver content that converts — from thought leadership and demand-generation campaigns to sales-enablement assets. You’ll operate as both a strategic architect and a hands-on content creator, crafting compelling narratives and executing across multiple formats including blogs, eBooks, webinars, and video. You’ll translate Maven’s clinical and business expertise into stories that resonate with employers, payers, brokers, and other key audiences, elevating Maven’s position as a leader in women’s and family health.

Requirements

• 7–10+ years of progressive experience in B2B content marketing, ideally within healthcare, SaaS, or high-growth tech environments.
• Proven ability to develop and execute content strategies that drive measurable business outcomes (pipeline growth, lead conversion, sales enablement).
• Exceptional writing and storytelling skills with the ability to turn complex clinical, technical, or data-driven concepts into accessible, engaging narratives.
• Demonstrated experience producing diverse content types: blog posts, eBooks, video scripts, webinars, thought leadership, and sales collateral.
• Strong project management skills with the ability to juggle multiple deadlines, stakeholders, and priorities.
• Experience managing freelance contributors or small teams of writers, editors, and content producers.
• Analytical mindset with familiarity using metrics to evaluate performance and optimize strategies.
• Excellent collaboration and communication skills to work effectively across Growth, Sales, and Brand teams.

Nice To Haves

• Experience in healthcare, digital health, or employer benefits marketing.
• Comfort working with video and multimedia storytelling formats.
• Familiarity with AI-powered content tools and SEO optimization platforms.

Responsibilities

• Develop and execute growth-focused content strategies that align with Maven’s growth priorities, demand-generation campaigns, and sales objectives.
• Partner with Growth Marketing to map content to the buyer journey, from top-of-funnel awareness through conversion and retention.
• Ensure alignment across all content touchpoints to deliver a consistent, conversion-focused narrative.
• Write and edit engaging, conversion-oriented content across blogs, whitepapers, eBooks, case studies, email campaigns, and sales assets.
• Develop and script video content such as promotional videos, customer stories, webinars, and short-form clips for social and paid campaigns.
• Collaborate with design and web development teams to build and optimize digital and web experiences, landing pages, interactive tools, and campaign microsites, ensuring that content strategy, storytelling, and user experience work together to drive conversion.
• Repurpose existing content into new formats to maximize reach and effectiveness (e.g., turning webinars into blog posts, long-form pieces into short-form social content).
• Collaborate with internal subject matter experts, clinical leaders, and the sales team to develop narratives that translate Maven’s outcomes and ROI into compelling business value.
• Partner with design, product marketing, and paid media teams to ensure cohesive campaign execution and brand consistency.
• Oversee external writers, editors, and freelancers as needed to scale content production.
• Analyze content performance metrics to continuously optimize for engagement, lead quality, and pipeline impact.
• Own on-site SEO strategy, including keyword planning, on-page optimization, and collaboration with the web and design teams to improve site performance and user experience.
• Stay at the forefront of content marketing trends, leveraging AI tools and emerging formats to increase production efficiency and storytelling impact.

Benefits

• Access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships.
• Hybrid work, in office meals, and work together days.
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+).
• Annual professional development stipend and access to a personal career coach through Maven for Mavens.
• 401K matching for US-based employees, with immediate vesting.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees