Senior Manager, Content Management

Emory Healthcare•Tucker, GA

15h•Hybrid

About The Position

We are seeking an experienced Senior Manager, Content to lead Emory Healthcare's enterprise-wide content strategy, development, and execution in support of organizational priorities across consumer and provider audiences. This role is responsible for overseeing content programs that inform, inspire, and engage, supporting patient acquisition, brand reputation, clinical growth, and business development initiatives. The Senior Manager will lead a team of content strategists and copywriters and combine strategic vision, editorial expertise, and cross-functional leadership to deliver consistent, compelling, and outcomes-focused content aligned with the Emory Healthcare brand.

Requirements

Minimum of 8 years of experience in content strategy, editorial leadership, or content marketing, preferably within healthcare or other complex, highly regulated industries, including at least 3 years of people management experience
Demonstrated experience developing multi-channel content strategies that drive measurable impact
Proven ability to lead and coach high-performing creative teams
Strong writing, editing, storytelling, and messaging skills with a portfolio of strategic work
Experience translating complex healthcare topics into consumer-friendly language
Strong understanding of web content best practices, accessibility standards, usability, and SEO fundamentals
Exceptional communication, facilitation, and cross-functional collaboration skills

Nice To Haves

Master's degree in marketing, communications, or related field
Experience within large, complex, or highly regulated organizations
Experience leading enterprise content governance programs or large-scale content transformations

Responsibilities

Team Leadership & Development: Lead, mentor, and coach the content team, fostering a collaborative, high-performing culture grounded in editorial excellence, creativity, and continuous improvement
Establish clear expectations, provide ongoing feedback, and support professional development for team members
Content Strategy & Innovation: Establish and evolve a unified enterprise content strategy that supports organizational goals and elevates the Emory Healthcare brand
Ensure content strategies meet the needs of key audiences including patients, referring providers, partners, and internal stakeholders
Champion experimentation, best practices, and emerging approaches in content strategy, storytelling, and digital engagement to advance Emory Healthcare's competitive position
Editorial Oversight: Own content standards, workflows, processes, and governance to ensure accuracy, clarity, tone, and brand alignment across all assets, channels, and campaigns
Content Planning & Orchestration: Develop and manage integrated content roadmaps aligned to organizational priorities, service line needs, and digital marketing strategies
Cross-Functional Collaboration: Partner closely with service line marketing, clinical leaders, digital marketing, creative services, and analytics teams to support cross-channel content needs and priorities
Content Governance & Compliance: Ensure content adheres to brand guidelines, editorial standards, accessibility best practices, and compliance requirements
Collaborate with Legal, Compliance, and clinical subject matter experts to support accurate and compliant content development
Measurement & Optimization: Define content KPIs and collaborate with the Performance Marketing team to track performance and gather insights
Apply data-driven insights to optimize content effectiveness, engagement, and user experience
Vendor & Budget Oversight: Manage agency and freelance partnerships, contracts, and budgets to augment capacity and ensure timely delivery of high-quality content
Additional Duties as Assigned