Senior Manager, Consumer Strategy & Segment Marketing (CSSM)

Fidelity Investments • Smithfield, RI

121d • Onsite

About The Position

As a Senior Manager in Consumer Strategy & Segment Marketing (CSSM) you blend business analysis and marketing expertise with a passion for uncovering consumer insights. Working collaboratively within a cross-functional team and in close partnership with your Manager/Team Lead, you will use your expertise to support the development of actionable consumer marketing strategies that differentiate Fidelity offerings in the market and drive meaningful consumer value and business outcomes. One key deliverable of this role is the strategic marketing brief that guides channel, messaging and activation activities. You will report to a Vice President Group or Team leader who oversees a team of 5-10 other CSSM Associates.

Requirements

• BA/BS required.
• 8+ years of relevant marketing/management/strategy experience.
• Financial services experience preferred.
• Experience in developing marketing strategies across customer acquisition and client development.
• Experience in segmentation development, design target development, digital experience, and customer journey mapping.
• Ability to deliver concise written and verbal communications grounded in data and insights.

Nice To Haves

• Intellectually curious and appreciate learning new skills and capabilities.
• Proactive: able to navigate ambiguity and take action with consultation and guidance.

Responsibilities

• Support the development of actionable consumer marketing strategies.
• Create strategic marketing briefs that guide channel, messaging, and activation activities.
• Collaborate with cross-functional teams and influence multiple business and marketing stakeholders.
• Utilize consumer research and data analysis to inform marketing strategies.
• Contribute to story-telling using qualitative and quantitative data.
• Identify new opportunities and ideas with data-driven insights.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Securities, Commodity Contracts, and Other Financial Investments and Related Activities
• Education Level: Bachelor's degree