Senior Manager, Consumer Marketing – US Obesity and Related Conditions

Amgen•Thousand Oaks, CA

About The Position

Join Amgen’s Mission of Serving Patients At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career. Senior Manager, Consumer Marketing – US Obesity and Related Conditions What you will do Let’s do this. Let’s change the world. In this vital role the Senior Manager, Consumer Marketing, Obesity and Related Conditions will lead the development and execution of consumer communications strategy and integrated campaigns for the U.S. obesity portfolio. This role is responsible for building insight-driven, breakthrough creative campaigns that resonate with consumers and differentiate in a crowded and culturally complex space. The individual will serve as the consumer communications lead, partnering cross-functionally to translate brand strategy into compelling, high-impact patient experiences across channels. This leader will operate as a trailblazer within a matrixed organization, pushing boundaries, challenging conventions, and elevating both internal teams and agency partners to deliver best-in-class work. What Sets This Role Apart Opportunity to define consumer engagement in obesity, one of the most dynamic and high-impact categories in healthcare Ability to shape culture-driving, category-defining campaigns A role for a trailblazer who thrives in ambiguity, challenges convention, and elevates creative standards High visibility with significant cross-functional and leadership exposure Consumer Strategy, Campaign Development & Creative Leadership Develop a robust, insight-driven consumer strategy, including segmentation, motivations, and barriers Lead end-to-end development of integrated campaigns and differentiated message platforms grounded in deep consumer understanding Evaluate, shape, and propose unbranded and branded strategies, ensuring clear articulation of unmet need and strong pull-through across the campaign ecosystem Lead primary market research (PMR), including concept testing, message testing, and Attitude & Usage (ATU) Own creative development and production (TV, audio, stills), ensuring high-quality execution from concept through final delivery Lead and inspire agency partners to deliver breakthrough, culturally relevant, high-performing creative across channels Ensure consistent execution and message pull-through across all consumer touchpoints Oversee agency scope, performance, and operations, driving accountability and excellence Launch Excellence & Brand Planning Lead consumer launch strategy and planning, including key milestones, deliverables, and success metrics Manage integrated timelines, interdependencies, and execution readiness across cross-functional teams Serve as the consumer lead within brand planning, shaping strategy and aligning priorities across stakeholders Ensure seamless launch execution in a highly competitive and fast-evolving market Own the consumer marketing budget, ensuring disciplined investment decisions and adherence to LE planning and submission processes Cross-Functional Leadership & Integration Lead within a highly matrixed organization, driving alignment across HCP marketing, Patient Access, Direct-to-Patient, Corporate Affairs & Communications, Patient Advocacy, Medical, Legal, Regulatory (MLR), and Insights & Analytics Integrate patient advocacy and corporate affairs perspectives to ensure authentic, patient-centered communications Build strong partnerships to deliver connected, seamless patient experiences across all touchpoints MLR Leadership & Governance Lead the Medical, Legal, Regulatory (MLR) review process, ensuring compliant, efficient approvals Navigate complex review dynamics while protecting strategic intent and creative integrity Media & Tentpole Collaboration (Consultative) Provide strategic direction and brand objectives to inform media planning and investment decisions Partner in upfront planning processes to ensure alignment with campaign strategy Consult on tentpole planning and execution, supporting integration and amplification Note: This role does not own media planning or tentpole strategy but plays a critical consultative role What we expect of you We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is an influencer with these qualifications.

Requirements

Doctorate degree and 2 years of Marketing experience OR Master’s degree and 4 years of Marketing experience OR Bachelor’s degree and 6 years of Marketing experience OR Associate’s degree and 10 years of Marketing experience OR High school diploma / GED and 12 years of Marketing experience

Nice To Haves

Proven consumer marketing experience, ideally a mix of healthcare and non-regulated industries
Strong track record of developing and launching high-performing, innovative campaigns
Demonstrated experience leading integrated campaigns and full-funnel creative development
Experience with TV/video/audio production and large-scale campaign execution
Deep expertise in consumer insights, segmentation, and brand strategy development
Strong experience leading agency partners and creative development processes
Ability to navigate and influence within a matrixed organization and drive alignment across stakeholders
Experience leading MAC review processes in a regulated environment
Demonstrated ability to challenge the status quo and push creative boundaries
Strong communication, leadership, and influencing skills
High level of innovation, curiosity, and ownership mindset

Responsibilities

Develop a robust, insight-driven consumer strategy, including segmentation, motivations, and barriers
Lead end-to-end development of integrated campaigns and differentiated message platforms grounded in deep consumer understanding
Evaluate, shape, and propose unbranded and branded strategies, ensuring clear articulation of unmet need and strong pull-through across the campaign ecosystem
Lead primary market research (PMR), including concept testing, message testing, and Attitude & Usage (ATU)
Own creative development and production (TV, audio, stills), ensuring high-quality execution from concept through final delivery
Lead and inspire agency partners to deliver breakthrough, culturally relevant, high-performing creative across channels
Ensure consistent execution and message pull-through across all consumer touchpoints
Oversee agency scope, performance, and operations, driving accountability and excellence
Lead consumer launch strategy and planning, including key milestones, deliverables, and success metrics
Manage integrated timelines, interdependencies, and execution readiness across cross-functional teams
Serve as the consumer lead within brand planning, shaping strategy and aligning priorities across stakeholders
Ensure seamless launch execution in a highly competitive and fast-evolving market
Own the consumer marketing budget, ensuring disciplined investment decisions and adherence to LE planning and submission processes
Lead within a highly matrixed organization, driving alignment across HCP marketing, Patient Access, Direct-to-Patient, Corporate Affairs & Communications, Patient Advocacy, Medical, Legal, Regulatory (MLR), and Insights & Analytics
Integrate patient advocacy and corporate affairs perspectives to ensure authentic, patient-centered communications
Build strong partnerships to deliver connected, seamless patient experiences across all touchpoints
Lead the Medical, Legal, Regulatory (MLR) review process, ensuring compliant, efficient approvals
Navigate complex review dynamics while protecting strategic intent and creative integrity
Provide strategic direction and brand objectives to inform media planning and investment decisions
Partner in upfront planning processes to ensure alignment with campaign strategy
Consult on tentpole planning and execution, supporting integration and amplification

Benefits

A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible

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