Senior Manager, Communications

Royal Bank of Canada • Minneapolis, MN

234d • $85,000 - $150,000

About The Position

The Senior Manager, Communications will leverage deep communications experience and wealth management industry knowledge to drive external communication strategies in support of business priorities. This role will manage a small team of communications professionals and will be responsible for leading initiatives to protect and enhance the RBC Wealth Management brand in the U.S.

Requirements

• 8-10+ years of communications experience in a corporate or agency environment
• Deep experience in media relations
• Experience providing strategic communications counsel for executives and senior leaders
• Exceptional writing and editing skills
• Strategic mindset with ability to think creatively
• Ability to prioritize and deliver results in a tight time frame.
• Detail-focused, with keen critical thinking and problem-solving skills
• Effective at cross-functional collaboration
• Knowledge of financial services industry
• Previous experience as a people manager

Responsibilities

• Use industry knowledge to identify opportunities to position RBC Wealth Management as a thought leader and partner with internal subject matter experts to develop and deliver high-impact thought-leadership campaigns
• Contribute to RBC Wealth Management's content strategy through idea generation, research, writing, editing and multi-purposing of original content and thought leadership collateral.
• Manage a team of communication professionals and provide work direction, coaching and skill-building opportunities to develop a high-performing team.
• Manage and direct the work of external PR agency resources; monitor their activities and results.
• Develop, manage and maintain relationships with key trade and business media. Identify and pitch story opportunities. Serve as a primary point of contact for media inquiries.
• Revamp and deliver a program to train company leaders as media spokespersons and maintain a strong bench of approved spokespeople.
• Oversee press releases and spokesperson interviews, ensuring consistent and impactful messaging.
• Lead media measurement and reporting, demonstrating and analyzing results and impact of media activities. Develop channel for internal amplification of media wins across RBC's business lines.
• Monitor and analyze industry trends, competitor activities, and market developments to identify opportunities for promoting the RBC Wealth Management brand and messaging.
• Anticipate and manage reputational risks; provide crisis management advice and develop communications strategy and key messages to brief senior leaders and respond to internal and external inquiries.
• Promote a consistent brand identity through corporate and executive social media.
• Provide communications counsel to executives and senior leaders, including talking points for internal and external events, reputational issue management and media prep.
• Collaborate with RBC communications and marketing colleagues, as well as global teams to identify, develop and execute integrated campaigns for external and internal audiences.

Benefits

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work
• Opportunities to build close relationships with clients

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Credit Intermediation and Related Activities