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About The Position

As a Senior Manager - Communications Planning at 2K, you will help drive the development of audience-first campaign strategies that align with business goals. Reporting to the Communications Planning Director, you will play a key role in executing strategic frameworks, developing creative briefs, and ensuring that creative and media teams have the insights and direction needed to build impactful campaigns. This role requires a balance of analytical thinking and creative inspiration, strong collaboration skills, and the ability to translate data into actionable recommendations. You will work closely with internal teams—including Creative and Player Services (CAPS), Business Units (BUs), Insights, and Marketing Technology—to craft holistic communication strategies. As a core member of the team, you will support the refinement of processes, champion audience insights, and help bring best-in-class strategic thinking to our marketing efforts. This is a global role that involves collaboration with regional teams across time zones to ensure communication plans can work across diverse markets.

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