Senior Manager, Communications (Corporate Reputation)

The Coca-Cola Company • Atlanta, GA

2d

About The Position

Join one of the world’s most iconic and visible brands and help shape how The Coca-Cola Company navigates today’s complex external environment. As Senior Manager, Communications (Corporate Reputation), you will play a critical role in protecting and defending the company's reputation in partnership with the Director, Communications (Corporate Reputation). This role is responsible for day-to-day operational readiness and response across issues and crises, helping ensure the organization is prepared, aligned, and able to respond quickly and effectively as issues emerge. What You’ll Do Support crisis and issues management for North America and provide support and guidance to teams including the North America (NA) Bottling System, Legal, Technical, Scientific & Regulatory Affairs, and Communication teams on issues and opportunities. Serve as core team member of NA operating unit’s Incident Management and Crisis Resolution (IMCR) team, consulting on day-to-day operational issues impacting our workforce, facilities, third-party facilities, bottling partners, product quality and safety, and supply chain. Supports The Coca-Cola Company reputational issues and crisis scenario planning in partnership with Director, Communications (Corporate Reputation). Support TCCC Media Inbox inquiries related to NA issues; help triage response strategy in alignment with internal partners. Build and maintain relationships with media outlets, journalists, and industry influencers. Support digital monitoring and insights and stay ahead of trends to protect the company from digital risk. Manage and enhance team resources such as the Messaging Repository and Issues Tracker, to ensure consistency and efficiency in crisis readiness. Work with the broader communications team to develop and execute proactive internal and external communications plans around key topics to support crisis & issues management.

Requirements

• 6+ years in external communications, crisis management, media relations, and/or public relations
• Strong writing, editing, and message development skills under tight deadlines
• Ability to multi-task and move projects forward quickly and sometimes with minimal supervision
• Ability to articulate complex issues and to distill down to what is needed to protect the reputation of the company
• Experience navigating complex regulatory, societal, or activist-driven issues
• Demonstrated sound judgment in high stakes situations, including navigating the company on when to speak, when to listen, and when not to engage
• Discretion when managing sensitive topics, ambiguity, and competing perspectives in a highly visible brand environment
• Understanding of the online media and social media landscape and how to manage a company’s reputation on those channels
• Ability to prepare others to serve as a spokesperson
• Exceptional judgement, discretion, and comfort operating in ambiguity
• Strong relationship building skills across internal teams, media, and external partners

Responsibilities

• Support crisis and issues management for North America
• Serve as core team member of NA operating unit’s Incident Management and Crisis Resolution (IMCR) team
• Supports The Coca-Cola Company reputational issues and crisis scenario planning
• Support TCCC Media Inbox inquiries related to NA issues
• Build and maintain relationships with media outlets, journalists, and industry influencers
• Support digital monitoring and insights and stay ahead of trends to protect the company from digital risk
• Manage and enhance team resources such as the Messaging Repository and Issues Tracker
• Work with the broader communications team to develop and execute proactive internal and external communications plans around key topics to support crisis & issues management

Benefits

• Opportunity to shape the reputation and narrative of one of the most recognized global brands
• The opportunity to help protect and strengthen the reputation of one of the world’s most trusted and visible brands
• Exposure to senior leaders and global communications teams and complex, high impact decision making
• A collaborative and mission driven Public Affairs, Communications and Sustainability (PACS) culture focused on impact, learning, and growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed