Liberty Diversified-posted 3 months ago
$134,155 - $167,694/Yr
Full-time • Senior
New Hope, MN
1,001-5,000 employees
Paper Manufacturing

Are you ready to lead the voice and communications vision of a company making an impact? As Senior Manager, Communications & Community Relations, you'll shape how our brand is seen, heard, and experienced-both inside and outside the organization. This role goes beyond traditional communications: you'll connect our mission, values, and employer brand with bold storytelling that highlights our commitment to ESG and our culture of belonging. Reporting directly to the CHRO, you'll blend high-level strategy with hands-on execution to craft compelling narratives, elevate our visibility, and drive meaningful community engagement. If you're a marketing communications leader who thrives on building brand value and inspiring connection, this is your opportunity to make your mark.

  • Ensure comprehensive marketing & communications alignment in harmony with LDI's mission and values.
  • Craft and refine messaging, brand positioning, and value propositions that resonate with our target audience, including employment value proposition messaging, emphasizing sustainability and social responsibility.
  • Develop and implement a comprehensive communications strategy, ensuring consistent and impactful communication with internal and external stakeholders.
  • Maintain the brand voice across digital and social media platforms.
  • Manage LDI's internal communication channels, including intranet, newsletters, digital signage and printed materials.
  • Collaborate with executive and cross-functional teams to ensure consistent messaging and alignment.
  • Lead communications, cultural and brand campaigns, to bolster brand awareness and support acquisitions.
  • Lead the digitization of brand and communications materials, including website design and various digital marketing communications initiatives.
  • Partner with leaders across the company to manage company-wide community relations strategy and activities to foster positive relationships with local communities.
  • Manage public relations efforts and crisis communications to safeguard and enhance the company's reputation.
  • Serve as the media relations primary spokesperson.
  • Manage and allocate the marketing, communications and community relations budget with HR operations.
  • Lead the development of messaging, brand positioning, and value propositions that resonate with our target customers and reflect our commitment to sustainability and social responsibility.
  • Conduct voice of the customer research.
  • Create centralized resource center for presentations, customer requests, sales tools and customer insights.
  • Creation of annual reports including an ESG report.
  • Other duties, as assigned.
  • Bachelor's degree in marketing, business administration, communications, or a related field.
  • 8+ years of experience in marketing or communications with a track record of success in a leadership role.
  • Ability to think strategically, resolve problems and handle multiple concurrent tasks independently.
  • Excellent communication and leadership skills with the ability to work collaboratively with cross-functional teams.
  • Strong innovation skillset to develop new and creative ways to connect with our audiences.
  • Strong analytical skills and experience using data to drive decision-making.
  • Proven ability to manage a functional budget and allocate resources effectively.
  • Demonstrated knowledge and experience creating messaging, graphics, videos and other communications assets for both traditional and online communication vehicles including social media, broadcast and print.
  • Proficient is MS Office suite, AI communications tools, and graphic and video editing software.
  • Experience in the Packaging industry, or related Manufacturing industry.
  • Master's degree in Business Administration, Marketing, or a related field.
  • Experience in community relations and communications, including public relations and crisis communications.
  • Experience developing and executing marketing strategies that reflect ESG considerations and build value propositions for large organizations.
  • Understanding of SEO, SEM, Google Analytics and KPIs.
  • Health/dental/vision insurance options
  • Paid time off
  • 10 paid holidays
  • 401(k) plus company matching and annual discretionary profit sharing
  • Flexible spending and health savings account options
  • Life and disability insurance
  • Tuition assistance
  • Wellness and mental health resources
  • Financial advising services
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