Senior Manager, Commercial Planning

The Gap•Folsom, CA

About The Position

About the Role The Senior Manager of Promotional Planning & Execution supports Old Navy’s end-to-end promotional strategy and execution, helping deliver compelling customer-facing offers that drive traffic, conversion, and engagement across channels. Reporting to the Director of Commercial Planning & Execution, this role plays a critical part in shaping the brand’s commercial narrative and ensuring seamless execution of promotional programs.

Requirements

5–7 years of experience in promotional planning, retail, or consumer goods.
Strong analytical skills and ability to translate data into actionable insights
Experience in campaign execution and cross-functional coordination.
Comfortable working in a fast-paced, dynamic environment.
Strong communication and organizational skills.
BA/BS required

Nice To Haves

MBA a plus.

Responsibilities

Promotional Planning & Strategy Support Partners with the Director to develop and maintain the promotional calendar in alignment with brand financial goals and customer insights.
Manages execution of key promotional programs, including Primary and Secondary offers, Item of the Week, Loyalty incentives, and Bounce Back programs.
Supports scenario planning and in-season adjustments based on performance and investment reviews.
Represents Promotional Planning cross functionally; synthesizes complex data into compelling narratives for executive stakeholders.
Acts as a key connector across functional domains including Online Experience, Stores, Merchandising, Marketing, Inventory, Finance, and Operations.
Lead weekly commercial planning touchpoints with Merchandising Planning teams to ensure cohesive execution and alignment.
Market & Data Insights Provide a strong understanding of market and competitive trends to inform planning decisions.
Leverage data-driven insights to optimize planning and enhance customer experience across all channels
Execution & Omnichannel Coordination Oversees day-to-day execution of promotional plans across stores and digital channels, ensuring alignment with customer promise and operational readiness.
Drive Canada and influence U.S. to ensure effective leverage market application and manage deviations from the US Specialty Omni Plan.
Coordinates with cross-functional partners (Marketing, Merchandising, Online Experience, Inventory, and Operations) to ensure consistent value messaging and flawless delivery.
Supports documentation for the Plan and its change management, including but not limited to the Commercial Calendar, the weekly Commercial Recap, and ad hoc urgent updates as needed.
Monitors in-season performance and recommends tactical adjustments to optimize results.
Cross-Functional Collaboration Acts as a liaison between Commercial Planning and key partner teams to ensure smooth communication and alignment.
Prepares and delivers clear updates and insights for leadership forums as needed. and feedback to build team capability and engagement.
Continuous Improvement Participates in post-mortem reviews to capture learnings and inform future planning.
Leverages data and customer insights to recommend enhancements to promotional strategies.
Supports process improvements and efficiency initiatives