Senior Manager, CNS Marketing HCP/NPP and Consumer Promotion (Hybrid)
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About The Position
Otsuka Pharmaceutical Company is seeking a highly motivated Senior Manager for CNS Marketing, focusing on HCP/NPP and Consumer Promotion. This role is pivotal in contributing to the strategic development and overseeing the tactical implementation of marketing programs aimed at enhancing brand awareness and driving the adoption of REXULTI in the CNS market. The position is based in Princeton, New Jersey, and follows a hybrid work policy, allowing for a blend of in-office and remote work. As a Senior Product Manager, you will report directly to the Associate Director of Consumer Marketing, collaborating closely with cross-functional partners to ensure strategic alignment and the successful execution of complex deliverables. In this role, you will be responsible for planning, identifying, creating, and producing HCP and Consumer media plans, paid search initiatives, promotional materials, and activities that support brand strategies to meet business objectives. You will work collaboratively with alliance and agency partners to execute both strategic and tactical plans, managing multiple agencies to develop and deliver all elements of the promotional mix. Additionally, you will serve as a brand partner to field sales teams, facilitating effective communication of brand priorities and gathering feedback to refine marketing tactics. Your responsibilities will also include leveraging market research and analytics to implement metrics that provide insights into market performance and brand initiatives. You will navigate the Medical, Legal, and Regulatory approval processes to drive tactics effectively. Monitoring product performance, marketplace dynamics, and competitor trends will be essential to anticipate threats and opportunities, allowing you to make informed recommendations and develop responsive tactics. This position requires a proactive individual who can adapt to an ambiguous environment, collaborate effectively, and think strategically while being results-driven and detail-oriented. The ideal candidate will possess a strong sense of urgency and be a team player, committed to achieving high standards of performance and leading change within the organization.
