GUCCI Senior Manager - Client Insights

Gucci America•New York, NY

About The Position

Summary If you are a Dream-maker, this is the place for you. Together, we will create the real fabric of Gucci. A community of people united by the same passion: breaking new ground in the fashion world and beyond. Job Description Role Mission The Senior Manager, Client Insights, will report to the Vice President of Client Engagement and focus on transforming data into actionable insights, strategically leveraging them to create client-centric campaigns that complement the targeting strategy with the execution in a 360 omnichannel approach. The Senior Manager will be responsible to develop, launch, refine and scale client development activities that align with overarching commercial priorities to be a key contributor in driving sales growth and ongoing client engagement. This position works cross-functionally with other departments, including but not limited to Retail, Digital, Communications, Management Information Systems (MIS), Merchandising, Training, Operations, Legal and Business Planning.

Requirements

Bachelor's degree in computer science, MIS, Statistics, Marketing or Economics desired, Masters or MBA a plus
5+ years of experience in market research and/or customer analytics retail and eCommerce and/or direct, digital, or integrated marketing experience preferred
Experience with project management, change management, business process redesign principles, tools, and techniques a plus
Knowledge of catalog and/or direct marketing environment plus experience with email and mobile campaign management
High level of expertise with business intelligence tools, such as MicroStrategy, Business Objects, Cognos etc. with experience writing and tuning SQL queries in an on-line or offline environment
High level of expertise with CRM systems, Oracle, Siebel, Acxiom etc. Experience working with web analytics tools: Google Analytics, Coremetrics, Omniture, etc.
Strong technical, analytical, and statistical competencies required, with a strong working knowledge of retail math and Excel
Proven analytical skills and statistical and modeling competencies.

Nice To Haves

Masters or MBA a plus
Experience with project management, change management, business process redesign principles, tools, and techniques a plus
5+ years of experience in market research and/or customer analytics retail and eCommerce and/or direct, digital, or integrated marketing experience preferred
Knowledge of catalog and/or direct marketing environment plus experience with email and mobile campaign management

Responsibilities

Collaborate with the Vice President, Client Engagement in defining and building client-related KPI and sales targeting at a regional, market & store-level
Develop a rolling regional contact strategy to support always-on clienteling/outreach focuses, tied to the commercial calendar
Design and develop a set of reports to meet business needs to better understand client behavior and improve targeting; monitoring and impact of client-based initiatives
Perform hands-on analysis of client data using tools with MicroStrategy and other Business Intelligence (BI) tools, on a recurring weekly/monthly basis in addition to ad-hoc requests
Support the Retail and Digital teams with targeting guidance to identifying high potential clients for contact strategy purposes, aimed at enhancing performance
Transform data into actionable client-centric business intelligence using query and reporting tools
Develop monitoring best practices to give voice (quantitative and qualitative) and make understandable the omni-channel client behavior by taking into consideration all elements which impact on it (channel, type of market, market situation, etc.)
Responsible for data quality and cleansing updates, including client merges and client reassignment
Manage the CRM portal, supporting cross-functional departments with ad hoc targeted lists and analyses
Work with global and regional cross-functional teams to support business objectives.