Senior Manager, Channel Strategy

Keurig Dr Pepper • Frisco, TX

105d • Remote

About The Position

The Channel Strategy & Commercialization team is responsible for leading the development of annual and long range (3-Year) channel-specific strategic plans and all commercialization efforts in support of the Warehouse Direct (WD) Cold business unit, which includes all Keurig Dr Pepper brands across Juice, Apple Sauce, & Mixer categories (e.g. Mott's). This role will have direct responsibility for the Mass & Club channels (including but not limited to retailers such as Walmart, Target, Costco, Sam's Club, & BJ's) and will serve as the primary intersection (lead) between Supply Chain, Marketing, Sales & Commercial teams. This individual will translate brand and category plans into highly effective commercial selling tools and solutions that deliver on channel-specific opportunities to drive profitability and sustainable growth. As part, you will lead the cross-functional development of annual commercial playbooks that provide specific selling materials & direction by category for your respective channels. Finally, this individual will manage efforts to execute priority channel initiatives, monitor performance, and work directly with the selling organization to address opportunities/gaps with new plans of action as needed.

Requirements

• Minimum 5 years of Sales, Marketing, and/or Commercial experience.
• Experience in consumer goods (CPG) or retail products strongly preferred, and beverage industry knowledge a plus.
• Bachelor's degree from an accredited US or international university.
• Self-motivated and driven with the ability to work independently in a fast-paced and changing environment.
• Strong analytical thinking and problem-solving skills with excellent communication skills.
• Outstanding collaboration skills, with proven ability to work with multiple stakeholders across business lines.
• Strong project management skills, ability to take initiatives from concept to execution.
• Familiarity and ability to leverage IRI/Nielsen, Numerator, & other 3rd party data sources for insights & selling stories a plus.
• High proficiency with all Microsoft Office applications (Outlook, PowerPoint, Word).

Responsibilities

• Support the annual cross-functional planning process to develop commercial playbooks by category / channel, to be delivered & presented at the annual Keurig Dr Pepper National Sales Meeting.
• Coordinate and develop materials for annual Voice-of-Customer (VOC) meetings with select retailers to present & receive early feedback on multi-year innovation pipelines and priorities.
• Provide commercial expertise & input to Marketing teams on all innovation & consumer programs to ensure channel/customer specific considerations & requirements met.
• Identify channel/customer specific opportunities for profitable growth and lead internal actions to deliver (shopper insights, selling materials, commercialization of new price-packs, etc.).
• Lead new price-pack commercialization projects through the Keurig Dr Pepper Stage Gate process to ensure effective and timely execution of gate requirements.
• Develop merchandising solutions to enable best-in-class displays in retail (shoppable pallets, shippers, supporting point-of-sale).
• Support sales teams in the preparation & delivery of Joint Business Planning (JBP) meetings with retailers.
• Act as the primary point of contact for the selling organization.
• Continuously drive best practices for the retail channel to identify opportunities, improve processes & tools, and enable selling effectiveness.

Benefits

• Robust benefits to support your health and wellness.
• Employee programs designed to enhance your professional growth and development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Beverage and Tobacco Product Manufacturing
• Education Level: Bachelor's degree