Senior Manager, Channel Marketing (Owned)

Fidelity Investments • Boston, MA

132d • Hybrid

About The Position

As a Senior Manager, Owned Marketing, you will be responsible for development of Owned Channel strategy, recommendations and implementation, including decisioning which combination of owned channels and messages are most appropriate for the target audience and strategic communication objectives. Owned channels include email, web & mobile messaging, landing page, and representative communications. You will be aligned to product area(s) and will use customer insights, channel best practices and test and learn results to improve our communications and deliver a more robust experience that drives business results and enables a flawless customer experience. You will be a member of a team responsible for coordinating and supporting marketing campaigns and Owned Channel initiatives. This requires a self-starter with attention to detail as well as strong collaboration, communication, and problem-solving skills.

Requirements

• Bachelor's Degree or equivalent with 8+ years of experience or Master's with 6+ years of experience in marketing, advertising and/or marketing communications.
• Experience with data & analytics teams and technology teams.
• Excellent PowerPoint, Excel, Outlook, Word skills required.
• Prior experience with JIRA and SalesForce Marketing Cloud a plus.
• Knowledge of Financial Service Industry and Products and Services preferred.

Nice To Haves

• Agency experience.
• Experience with Agile principles.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Develop Owned Channel strategy and recommendations.
• Implement owned channels including email, web & mobile messaging, landing pages, and representative communications.
• Use customer insights and channel best practices to improve communications.
• Coordinate and support marketing campaigns and Owned Channel initiatives.
• Lead owned campaigns and define targeting and test plan strategy.
• Pull results from dashboards to determine campaign effectiveness.
• Interact with and influence leaders and peers.
• Provide clear direction and maintain communication about work and results.

Benefits

• Hybrid working model blending onsite and offsite work experiences.
• Most hybrid roles require associates to work onsite every other week.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Securities, Commodity Contracts, and Other Financial Investments and Related Activities
• Education Level: Bachelor's degree