Senior Manager, Business Strategy

dentsu•New York, NY

1d•$94,000 - $132,000•Remote

About The Position

The Senior Manager, Business Strategy will report into the VP, Business Strategy. This is an opportunity to join a team of experienced consultants and marketers focused on helping Merkle clients accelerate their level of marketing maturity through data driven, customer-centric programs, people/processes and technology platforms. You will operate as an important member of our Transformation & Consulting team ensuring that the recommendations we deliver are based on our deep understanding of our client's strategic goals. You will build relationships to become a trusted advisor to the client and Merkle team. You will be analytical and creative in your thought process and can be nimble in your thinking about client problems. As an individual contributor inside of a team you must also demonstrate the capability to get others to believe in the ideas that you present and follow that belief through to execution. As a Senior Manager in the Business Transformation & Consulting Strategy team you have demonstrated hands-on, client-facing delivery experience with CX transformation initiatives such as omnichannel experience planning, digital transformation, process and operating model design, and/or change management, and can work across multiple of our core vertical markets (Financial Services & Wealth Management, Healthcare, Retail, Travel, Media and Entertainment, B2B, High Tech). You must have a passion for problem solving and experience understanding of how businesses, brands and customers interact, with an advanced understanding of the evolving role that data and technology play in this relationship. Candidates must possess the ability to support business growth opportunities and develop strategic recommendations to help grow client relationships.

Requirements

Bachelor's degree in Business Administration, Marketing, Organizational Development, or a related field
5+ years in consulting, business transformation, digital transformation, or integrated marketing strategy roles
5+ years working in a top tier consulting firm and/or digital marketing agency.
Experience leading and delivering complex projects by providing actionable solutions
Demonstrated understanding of end-to-end consulting approaches to solve client problems (from design to execution of strategy)
Understanding of marketing technologies (martech/adtech) to orchestrate and activate customer experiences.
Experience designing or implementing B2B marketing solutions, strategies, or operating models
4+ years of experience using data, analytics, and research to guide decisions.
Experience translating insights into actionable recommendations and presentations – proficiency in PowerPoint required.
Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
Up to 25% travel (contingent on comfort level of client)

Nice To Haves

Experience assessing and recommending optimal team structures or process structures to facilitate integrated marketing program execution (preferred)
Prior experience in marketing operations or change management (preferred)
Prior experience in marketing automation & workflow management platforms (e.g. Adobe Workfront) (preferred)
Familiarity with the application of agile methodologies to marketing (preferred)

Responsibilities

Partner with Consulting delivery leads to lead individual consulting workstreams and deliverables related to transformation engagements, often in coordination with concurrent Merkle data, technology, or digital experience implementation teams.
Plan and facilitate client discovery through client interviews, document review, surveys / questionnaires, or marketing data analysis
Manage daily consulting delivery efforts, including client meetings, discussions, workshops, deliverable reviews, or readouts
Help clients assess overall business and organizational readiness for marketing transformation initiatives
Lead discovery, prioritization, and development of customer use cases (B2B, B2C, B2B2C) according to client's strategic priorities and goals
Plan and facilitate business prioritization workshops applying a combination of quantitative and qualitative methodologies to select top recommendations
Use 1P tools to conduct customer-centric capability assessments and blueprints
Use market and competitive research to uncover trends, benchmarks, and best practices to inform recommendations
Support delivery of operating model / change management engagements, including organizational maturity assessments, process redesign, decision rights, governance, training plans, or playbooks to facilitate new ways of working
Analyze client business processes and systems to identify inefficiencies, gaps, and areas for improvement
Support operational projects related to marketing workflow automation and optimization, content governance, content supply chain optimization
Facilitate work sessions and interviews with cross-functional teams and key stakeholders to assess gaps, gather business requirements, and validate recommendations
Develop executive-level presentations, summarize findings into common themes that inform client recommendations and decision-making.
Create multi-year roadmaps to guide client implementation, in consultation with data and technology teams, to identify main dependencies and sequencing of recommendations
Ensure meaningful client value is delivered through a mix of best-practice solutions, capabilities, and original thinking
Identify main data points and measurements to show the impact of our approach and strategy on our client's business
Support business development activities including identification, proposal development, and other pursuit activities
Collaborate and build relationships with other Merkle/Dentsu teams to determine feasibility and lead cohesion around cross-channel recommendations/plans.