Senior Manager Business Solutions

Heineken Global • White Plains, NY

50d

About The Position

The Senior Manager, Business Solutions - Marketing Technology is a dynamic and adaptable leader within the D&T team, responsible for overseeing the development and implementation of Marketing Technology solutions that align with strategic business initiatives. This role requires a deep understanding of marketing processes and applications, and the ability to apply technical expertise to solve complex problems. The Senior Manager, Business Solutions - Marketing Technology will be leading the implementation of large-scale MarTech solutions, managing project timelines, budgets, vendors, and resources, and evaluating emerging technologies to enhance business processes. The ideal candidate will have a strong track record of delivering successful projects and driving change within a dynamic business environment.

Requirements

• Bachelor's degree in business administration, Marketing, or a related field.
• 7-10 years of experience in marketing technology, digital transformations, or related roles.
• Demonstrated success leading complex, multi-stakeholder projects with measurable business impact.
• Strong understanding of marketing processes, consumer data management, and technology integration.
• Hands-on familiarity with tools such as Salesforce, CDPs, CMS, DAM, and personalization platforms.
• Proven ability to manage vendors, budgets, and cross-functional teams.
• Strong communication and influence skills; able to translate technical concepts into business outcomes.

Nice To Haves

• MBA or Master's degree preferred.
• PMP, Agile, or Product Owner certification.
• Experience in working in global or matrixed organizations.
• Familiarity with data privacy, consent management, and marketing analytics.

Responsibilities

• Serve as the primary technology partner to the Marketing organization, translating business strategies into scalable MarTech solutions.
• Align local and global stakeholders on technology priorities and roadmaps.
• Build visibility and trust through proactive communication and transparent governance.
• Partner with business leaders to drive adoption, enablement, and change management.
• Lead the planning, design, and implementation of mid-to-large-scale marketing technology initiatives.
• Oversee platform development, integrations, and lifecycle management across CDP, CRM, CMS, DAM, and personalization tools.
• Manage project scope, budget, and timelines while mitigating risks and removing blockers.
• Ensure solutions deliver measurable impact on marketing performance, consumer engagement, and operational efficiency.
• Evaluate emerging technologies and recommend solutions that enhance marketing capabilities and data maturity.
• Drive continuous improvement of existing systems, ensuring interoperability, compliance, and scalability.
• Collaborate with Global D&T to align on global platform strategies, security, and data governance.
• Manage key vendor relationships and contracts, ensuring delivery excellence and ROI.
• Partner with IT delivery teams, external consultants, and system integrators to execute initiatives effectively.
• Communicate platform performance and roadmap progress to senior stakeholders and leadership.
• Coach and mentor junior team members or project leads, fostering technical curiosity and business acumen.
• Champion best practices in agile delivery, project governance, and data-driven decision-making.
• Foster a culture of innovation, collaboration, and continuous learning across the D&T-Marketing interface.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Merchant Wholesalers, Nondurable Goods
• Number of Employees: 5,001-10,000 employees