Senior Manager, Business Development Representatives

Axonify

16h • Hybrid

About The Position

Axonify is the frontline operations platform for customer-facing businesses. We began by reinventing frontline learning and earned unmatched engagement with global brands. Now, we’re evolving into an automated frontline ops excellence solution that connects people, tasks, communication, and outcomes to deliver consistent, brand-building experiences. More than 4 million employees across 160+ countries rely on Axonify today. It’s an exciting time to join as we transform the company and build what’s next. We’re a team that thinks deeply, moves with intention, and embraces new ideas. We learn quickly, keep a sharp focus on real-world impact, and take meaningful action to drive progress. And we do it as one team, with openness, creativity, and a shared drive to keep pushing what’s possible. The Role The Senior Manager, Business Development Representatives is responsible for building and scaling a world-class global BDR organization. This role requires deep project management expertise, strong understanding of BDR career ladders, and a proven track record of successfully implementing new technologies at scale. This individual will drive operational excellence, deliver predictable pipeline results, and partner across Sales, Marketing, RevOps, and Enablement to build a cohesive, high-impact revenue engine.

Requirements

• 5+ years experience in Sales Development, Inside Sales, or Pipeline Generation roles, with 2+ years in a people leadership role.
• Proven experience overseeing BDR teams across multiple geographies.
• Demonstrated success implementing new technologies and large-scale system integrations.
• Strong project management and change-management experience in complex, cross-functional environments.
• Deep understanding of BDR competency models, coaching frameworks, and career progression structures.
• Data-driven, analytical mindset with expertise in pipeline modeling, forecasting, and productivity analysis.
• Strong communication skills with the ability to influence senior stakeholders and translate strategy into execution.
• Experience partnering with Sales, Marketing, Enablement, and Revenue Operations leadership.
• Experience with CRMs and sales development tools (HubSpot, Salesforce, LinkedIn Navigator, etc.)

Responsibilities

• Oversee and scale the BDR function across multiple regions, geographies, or verticals.
• Operationalize the long-term vision for pipeline generation, capacity planning, and global expansion.
• Partner with the Chief Marketing Officer to align BDR strategy with company growth objectives.
• Develop a scalable talent pipeline through mentoring, succession planning, and coaching.
• Maintain scalable frameworks for performance, hiring, onboarding, and coaching across the BDR team.
• Establish operating rhythms, goals, and accountability structures that drive sustained high performance.
• Ensure consistent execution across the BDR team while enabling flexibility based on market differences.
• Develop capacity and productivity models that support predictable pipeline delivery.
• Own BDR pipeline contribution targets across inbound, outbound, and hybrid motions.
• Collaborate closely with Sales Leadership on territory planning, segmentation, and BDR-to-AE alignment.
• Partner with Marketing on campaign strategy, lead routing, and demand-generation alignment.
• Monitor pipeline health, conversion performance, and key productivity metrics to inform forecasting.
• Build and standardize BDR workflows, playbooks, and execution frameworks.
• Work with RevOps to implement and optimize reporting, dashboards, routing rules, and automation.
• Partner with Enablement to develop and continually improve onboarding, certification, and ongoing development programs.
• Drive consistency, quality, and repeatability across all BDR processes and operations.
• Lead the evaluation, rollout, and adoption of new technologies, tools, and systems at scale.
• Oversee cross-functional implementation programs to ensure seamless integration with existing systems (CRM, engagement tools, intelligence platforms, etc.).
• Champion innovation by identifying and deploying technology that improves efficiency, personalization, and conversion effectiveness.
• Develop structured change-management plans to ensure successful adoption across the team.

Benefits

• Competitive Compensation: Competitive salary and an incentive plan aligned to your role, which may include annual or variable incentives. We take a thoughtful, market-based approach to compensation. A reasonable estimate of the base salary range for this role is 118,000 CAD - 177,000 CAD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.
• Comprehensive Health Benefits: Health benefits from day one to support your overall wellbeing.
• Generous Time Off: 4 weeks of vacation, 7 Life Care Days, and a flexible holiday program to choose the religious, spiritual, and cultural holidays that matter most to you.
• Wellbeing Support: Wellness Spending Account to support whatever wellbeing looks like for you.
• Home Workspace Set-Up: Home Office Spending Account so your workspace works for you.
• Family & Future Support: Parental top-up, New Parent Days, and matched retirement savings for a secure future.
• Growth & Learning: Professional Development Budget to learn new skills and grow your craft.
• Community Impact: Paid Volunteer Time to give back to the causes that matter to you.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 251-500 employees