Senior Manager Brand Strategy

Zebra Technologies • Lincolnshire, IL

401d • Remote

About The Position

The Senior Manager, Brand Strategy at Zebra will lead the development and execution of a comprehensive global brand strategy. This role is crucial for ensuring consistent brand representation across all platforms, driving audience engagement, and supporting business growth. The position involves managing a small team within the in-house Brand and Creative team, focusing on aligning brand strategy with business goals and fostering the growth of the Zebra brand.

Requirements

• BA/BS degree in Marketing, Communications, Journalism or Business or equivalent work experience
• 10+ years brand and content experience preferably with SaaS, software, technology organizations
• Able to travel 25-30% in the US

Nice To Haves

• Proven experience in managing creators and strategists, delivering high-impact, creative content that aligns with business objectives and marketing best practices
• Strong analytical and data-driven mindset, using insights to guide content decisions and increase engagement across platforms
• Skilled in setting strategic brand priorities and roadmaps, with a track record of influencing brand evolution
• Proven ability to develop and execute brand enablement programs, including training resources that empower internal teams to represent the brand effectively
• Experience in conducting brand audits to ensure consistency and improve customer and employee experiences
• Excellent presentation, leadership, and project management skills, with a history of influencing senior stakeholders

Responsibilities

• Lead the creation and execution of a comprehensive content and brand strategy that drives marketing objectives and increases brand awareness across multiple platforms.
• Define strategic priorities and create roadmaps that influence the evolution and extension of the brand.
• Oversee brand health metrics and assess the brand's impact on business success.
• Leverage analytics and audience data to optimize content and brand strategies.
• Lead quarterly brand reporting and performance reviews, providing actionable insights and recommendations.
• Collaborate with Marketing, Communications, and Product Management leaders to align brand strategy with broader business objectives.
• Lead brand training, workshops, and enablement programs for teams across the organization.
• Work closely with paid and organic social media teams to leverage platforms effectively.
• Oversee valuation research and maximize ambassador opportunities in sponsorship and partnership strategies.

Benefits

• Healthcare
• Wellness programs
• Inclusion networks
• Continued learning and development offerings
• Community service days
• Traditional insurances
• Parental leave
• Employee assistance program
• Paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Printing and Related Support Activities
• Education Level: Bachelor's degree