Senior Manager, Brand Strategy

ButcherBox • Boston, MA

1d

About The Position

At ButcherBox, we’re looking for a Senior Manager, Brand Strategy to operate at the intersection of brand and performance marketing—helping us invest in building our brand while ensuring that work shows up effectively in the channels where we already engage prospects and members today. This role sits within the Brand & Creative organization and works in close partnership with Product, Merchandising, Growth/Performance Marketing, CRM, Social, Retail, PR, Partnerships, Mission, and Creative. The focus is on pulling brand strategy through our existing marketing ecosystem—partnering closely with Growth, CRM, and channel leads to elevate campaigns across Meta, Google, influencers, lifecycle, and emerging awareness and consideration channels. This is a highly collaborative, hands-on role for a strategic thinker with strong brand instincts, deep channel context, and a practical, execution-minded approach. The Senior Manager, Brand Strategy reports to the Senior Director, Brand & Creative.

Requirements

• 7+ years of experience across brand strategy, brand marketing, or integrated marketing roles
• Hands-on experience working at the intersection of brand and performance marketing
• Strong partnership experience with Growth, CRM, and paid channel teams
• Experience in DTC and/or omnichannel environments
• Strong understanding of modern marketing channels (Meta, Google, influencers, lifecycle, etc.)
• Ability to think in campaigns, not just channels
• Performance-literate and comfortable working with data, testing, and iteration
• Clear, confident communicator and collaborator
• Strong brand instincts with a pragmatic, execution-oriented mindset
• Comfortable pulling strategy through ambiguity rather than creating from scratch

Responsibilities

• Help develop and operationalize a campaign-led brand approach that balances brand building and performance outcomes
• Partner with Growth and channel teams to bring brand strategy to life across Meta, Google, influencers, CRM, and other key channels
• Support expansion into awareness and consideration marketing while ensuring alignment with existing acquisition and lifecycle efforts
• Help connect brand storytelling to measurable business impact
• Help translate high-level brand vision into clear strategic priorities that guide campaign planning and channel execution across digital and retail touchpoints
• Help prioritize where and when to lean into brand-led versus performance-led approaches based on business goals, audience context, and channel dynamics
• Recommend strategic priorities and narrative focus areas that guide campaign planning and channel execution
• Partner with Growth and Analytics to monitor performance signals and identify opportunities to strengthen brand impact over time
• Drive an overall campaign approach that spans multiple channels, while partnering with channel managers to tailor execution by platform
• Ensure campaigns feel cohesive across paid, owned, lifecycle, and retail touchpoints
• Bring strong channel context into planning—understanding how platforms work and how brand shows up within their constraints
• Help distinguish between moments that require a unifying campaign approach and those better served by strong always-on execution
• Lead the development of strategic and campaign briefs that align business objectives, brand strategy, and channel context
• Partner closely with Growth, CRM, and Creative to ensure briefs are clear and actionable, and set teams up for success
• Maintain consistency across briefs while allowing for channel-specific nuance
• Socialize and align briefs with key partners early to ensure clarity, shared understanding, and strong downstream execution
• Define and evolve the organic social strategy to align with brand positioning, campaign priorities, and audience growth objectives
• Provide strategic direction and guidance to the Organic Social lead to ensure content themes and messaging reflect brand and business priorities
• Ensure organic social integrates seamlessly with campaign initiatives, performance marketing efforts, and CRM programming
• Identify opportunities for organic social to support awareness, cultural relevance, and consideration moments
• Act as a trusted thought partner and collaborator with Growth and CRM teams
• Work closely with Product, Merchandising, Social, Retail, Partnerships, Mission, and Creative to ensure alignment and consistency
• Help align teams around shared narratives, priorities, and goals without owning channel execution directly
• Navigate competing priorities and perspectives to help teams align around shared brand and business objectives
• Bring strong brand instincts to help surface what’s most compelling and differentiated about the brand
• Pull through and amplify the existing brand vision across campaigns, channels, and key moments
• Ensure brand positioning, value propositions, and core narratives are clearly defined and consistently understood across teams
• Drive adoption of brand fundamentals by embedding them into briefs, planning processes, and cross-functional workflows
• Define and apply brand guardrails for partnerships to ensure alignment with brand values and long-term equity
• Provide strategic context and inputs for creative briefs
• Partner with Creative to ensure ideas are grounded in clear campaign strategy and channel realities
• Help pressure-test concepts for both brand impact and performance viability

Benefits

• Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
• Financial: 401(k) with generous employer match
• Annual bonus based on company performance
• Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance
• Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp
• Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement
• Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed