Senior Manager, Brand Partnerships & Innovation

The Wonderful Company•Los Angeles, CA

19h•$150,000 - $160,000•Hybrid

About The Position

The Senior Manager, Brand Partnerships and Innovation will lead FIJI Water’s strategic partnerships, sponsorships, and innovation pipeline to drive brand growth, cultural relevance, and new consumer opportunities. This role plays a critical part in developing and refining the consumer marketing strategy while identifying new opportunities for product, packaging, partnerships, and category expansion. This leader will work cross-functionally with our in-house creative agency, product development, and commercial teams to build and execute integrated marketing plans and bring innovation (new products, partnerships, sponsorships) to market. The role requires strong strategic thinking, operational excellence, and the ability to translate consumer insights into meaningful growth initiatives. This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Requirements

7+ years of brand management, innovation, or growth marketing experience within CPG, preferably food & beverage or premium consumer brands
Proven experience developing and executing strategic brand partnerships and/or sponsorships that drive brand equity and business growth
Proven track record leading new product launches and commercialization initiatives
Strong innovation mindset with experience identifying and scaling new growth platforms
Excellent project management and organizational skills with ability to manage complex, cross-functional initiatives
Strong analytical and strategic thinking abilities with a data-driven approach to decision-making
Experience developing creative briefs and guiding integrated marketing campaigns
Strong financial acumen and experience managing budgets and building business cases
Leads, coaches, and develops team members, fostering a high-performance culture and building strong leadership capability across the organization
Collaborative leadership style aligned with a team-first culture
Outstanding communication and presentation skills; comfortable influencing senior stakeholders
High energy, entrepreneurial mindset with the ability to operate in a fast-paced environment and drive results
Bachelor’s degree required

Nice To Haves

MBA preferred

Responsibilities

Lead the 5-year brand planning process, including calendar development, cross-functional alignment, and execution of integrated marketing plans
Develop and maintain compelling brand positioning and USPs, ensuring consistency across all campaigns, packaging, and consumer touchpoints
Provide strategic and creative direction to the internal creative agency and external partners to ensure high-impact, insight-led marketing programs
Identify and drive innovation opportunities across product, packaging, formats, and consumer occasions to accelerate brand growth
Lead new product development initiatives from concept through commercialization, ensuring on-time launches and strong market positioning
Explore adjacent category opportunities and new consumption occasions that extend brand relevance and unlock incremental revenue
Partner with Consumer Insights, R&D, and Sales to translate trends, white space, and consumer needs into actionable innovation pipelines
Support the development of test-and-learn pilots, limited launches, and new go-to-market models
Collaborate with Retail Sales, On-Premise, eCommerce, and Trade Marketing to develop customer-specific innovation and growth initiatives
Support development of market-specific launches and commercialization strategies
Partner with key retail customers on product presentation, assortment expansion, and innovation opportunities
Utilize category data, consumer insights, and competitive intelligence to identify growth opportunities and inform strategy
Monitor state of business including distribution, share, promotional effectiveness, and category trends
Build business cases and strategic recommendations for leadership tied to innovation, partnerships, and brand investment priorities
Establish KPIs and track performance across brand equity, trial, incrementality, and revenue impact
Work closely with Sales, Finance, Operations, Logistics, Product Development, and external partners to deliver initiatives at scale
Manage agency and vendor relationships and oversee marketing budgets
Foster a culture of collaboration, creativity, and continuous improvement across the organization

Benefits

Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
24/7 online physician consultations
virtual mental health resources
life coaching
engaging employee community groups
cash rewards for healthy habits and fitness reimbursements
library of on-demand fitness videos
Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.