Senior Manager, Brand Marketing

The IRONMAN Group • Tampa, FL

88d

About The Position

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf®, UTMB® World Series trail-running events including the Canyons Endurance Runs™ by UTMB®, Tarawera Ultra™ by UTMB® and Ultra-Trail Australia™ by UTMB®, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands.

Requirements

• Bachelor’s Degree
• 10+ years marketing experience
• Demonstrated success leading end to end, multi-touch marcomm campaigns
• Ability to lead a team towards collective goals, using influence, motivation, business tools and analytics to stay on course, or pivot as necessary
• Exceptional attention to detail and strong project leadership and organization skills
• Ability to clearly articulate ideas and briefs
• Data-insight driven
• Excellent influencing and negotiation skills, with the ability to advocate for change in any environment among peers, managers, executives, and outside partners
• A customer-centric mindset is essential, a passion for an active lifestyle is a plus
• Ability to work some weekends and non-traditional hours, with travel up to 15%

Responsibilities

• Lead the ideation and development of cross-departmental marketing strategies
• Serve as project manager to seed the strategies and tactics
• Act as advisor for brand guidance globally
• Collaborate with regional event marketing leads to support implementation of tactical marketing campaigns in order to drive registration and ensure resources are used, understood, adjusted and optimized
• Develop marketing playbooks and supporting resources to ensure best practices can be identified, followed and shared
• Track and review results for each campaign and initiate change to optimize performances
• Utilize market research and data to refine and inform strategic initiatives
• Communicate to stakeholders to apprise of project developments and recommendations
• Oversee the development and implementation of IRONMAN Pro Series from its origin
• Assume a pivotal role in marcomms for the IRONMAN World Championship events
• Adapt Series/ Brand messages so that they resonate with customers in specific locales
• Collaborate with athlete development team to deliver audience-generating campaigns

Benefits

• Be part of a market-leading and globally growing endurance sports company
• Flexible working hours and home office options for a better work-life balance
• An open, modern, and friendly work environment with a strong, cross-regional culture
• Casual dress code for a relaxed work atmosphere
• Active involvement in international events and exciting projects
• Free race entries for endurance events organized by The IRONMAN Group
• Business and event travel opportunities
• Access to the online learning platform Percipio for continuous learning and development
• Employee Assistance Program for support with professional and personal matters
• Employee discounts at partner companies of The IRONMAN Group
• Attractive parental leave policy on top of the statutory regulations

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees