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The Senior Manager, Brand Marketing will be primarily responsible for implementing brand strategy and managing the development and activation of fully integrated marketing plans for brands in North America. This individual will lead the flawless execution of the marketing plans into market to reach specific target audiences and drive brand awareness, consideration, and advocacy. This individual will work with cross-functional internal teams and external agencies to develop integrated marketing plans to deliver on the business objectives, reach the consumer target, drive return on investment, and deliver insights back to the organization.