Senior Manager, Brand Marketing & Content

Royal Caribbean Cruises Ltd • Miami, FL

90d

About The Position

The Senior Manager of Brand Marketing is a dynamic leader and strategic thinker responsible for shaping and driving the vision of our industry-leading vacation brand. This role blends creative ambition with operational excellence—leading marketing strategy, inspiring teams, and building a dominant global vacation brand. As steward of the brand’s identity, this individual ensures consistent storytelling and positioning, while fostering curiosity and innovation to stay ahead of cultural and consumer trends. With sharp detail and a drive for best-in-class results, this role builds strategies and develops opportunities to create awareness and conversation for the brand globally.

Requirements

• Bachelor’s degree in marketing, communication or other related field required.
• 8+ years of experience in brand marketing with an emphasis on creative and campaign management for a consumer brand.
• Proven ability to lead brand strategy and execution with a deep understanding of integrated marketing, production, and media.
• Exceptional people and project leadership—adept at managing high-performing teams and complex campaigns from concept through delivery.
• Strong business acumen with demonstrated experience managing multi-million-dollar budgets and assessing marketing ROI.
• Collaborative, inspiring, and adaptable leader who thrives in a fast-paced, evolving environment.
• Creative thinker with a passion for brand storytelling and an eye for design, detail, and innovation.
• Excellent written, verbal, and executive presentation skills.
• Strategic thinker with a bias toward action and curiosity.
• Detail-oriented project manager with top-tier organizational skills.
• Inspirational team leader and coach.
• Confident in creative direction and production oversight.
• Analytical mindset with ability to translate insights into strategy.
• Skilled in managing agencies, partners, and cross-functional collaboration.
• Tech-savvy with proficiency in PowerPoint, Excel, and project management tools.
• Willingness to travel as needed for shoots or brand activations (up to 7+ days at a time).

Responsibilities

• Lead development and execution of annual brand marketing plans that drive awareness, revenue, and channel success—grounded in insights, clear briefs, and measurable KPIs.
• Oversee creative and production processes with agencies, partners, and internal teams—guiding shot lists, creative reviews, and concept development.
• Champion brand clarity in visuals and tone—equipping cross-functional teams with tools and playbooks for consistency.
• Provide and oversee creative direction on photo and video shoots executed by internal and external teams.
• Manage agency and stakeholder relationships, optimizing scope, hours, and resources for agile execution.
• Stay ahead of media and creative trends, applying insights to evolve briefs and the marketing calendar.
• Be a catalyst for bold brand expression, championing ideas that inspire and drive the brand forward.
• Mentor and grow talent—creating a culture of collaboration, curiosity, and accountability.
• Own and evolve brand guidelines, assets, and messaging frameworks, ensuring relevance and scalability across teams.
• Lead budget planning, reconciliation, and forecasting with strong financial stewardship.

Benefits

• Competitive compensation and benefits package.
• Excellent career development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees