Senior Manager, Brand and Product Communications

GE Appliances • Louisville, KY

79d

About The Position

At GE Appliances, a Haier company, we come together to make 'good things, for life.' As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together. The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. Interested in joining us on our journey? At GE Appliances, we're looking for a creative and strategic communications professional to lead brand and product public relations that connect with consumers, media, and influencers.

Requirements

• Bachelor's degree.
• 7+ years of experience in traditional media relations.
• Proven success creating and executing integrated influencer, social, and media engagement strategies.
• Demonstrated curiosity about emerging technologies and willingness to grow AI proficiency.
• Strong storytelling skills and ability to translate complex topics into clear, compelling messages.
• Excellent writing, editing, and verbal communication abilities.
• Self-starter who manages multiple projects independently while meeting deadlines.
• Track record of driving measurable results through communication strategies.
• Experience collaborating with cross-functional teams, customers, partners, and media.

Responsibilities

• Lead development and execution of high-impact media strategies tied to product launches and brand campaigns.
• Identify and support company and external spokespeople who bring authenticity and credibility to our stories.
• Create engaging storylines, news angles, and contributed content beyond standard press releases.
• Develop messaging and talking points that highlight product differentiation and align across teams.
• Manage the company's online press room and ensure content is current and accessible, leveraging AI tools to enhance efficiency.
• Produce clear and compelling content that translates technical information into engaging consumer narratives.
• Plan and execute immersive media events that capture attention and elevate brand visibility.
• Build and manage PR brand plans and budgets that grow awareness among journalists, editors, and influencers through media visits, activations, trade shows, and events.
• Lead and manage agency relationships to drive aligned, cost-effective campaign execution.
• Measure and report campaign performance with actionable insights and regular updates.
• Provide strategic communications counsel across commercial teams in partnership with senior leadership.
• Oversee multiple external partners, including PR and advertising agencies, event producers, and creative vendors.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Warehousing and Storage
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees