CVS Health-posted about 1 year ago
$90,480 - $199,145/Yr
Full-time • Mid Level
New York, NY
Health and Personal Care Retailers

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The Behavior Change Marketing Strategist at CVS Health is responsible for leading the end-to-end delivery of consumer engagement campaigns aimed at improving health outcomes and reducing the total cost of care for Aetna members. This role focuses on executing behavior change campaigns driven by predictive models and advanced analytics, with a strong emphasis on medication adherence and pharmacy management. The strategist will work in a hybrid environment, collaborating with various teams to develop effective marketing strategies and ensure successful campaign implementation.

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