Senior Manager, Alternative Channels (DBAC) P

Altametrics•Minneapolis, MN

4d•$80,000 - $90,000

About The Position

Founded in 1987, Dunn Brothers Coffee is focused on quality and freshness, roasting small batches of the best coffee beans in stores every day. With an authentic local connection driven by franchisees, the majority of Dunn Brothers Coffee shops are independently owned by members of their local communities and deliver a welcoming coffeehouse environment that competitors seek to replicate. The Senior Manager of Dunn Brothers Alternative Channels reports directly to the President and works closely with the Vice President of Operations, Head of Coffees, Supply Chain, and Director of Marketing as a key leader of the brand. This role requires up to 20% travel to engage accounts directly. The Senior Manager oversees all current and future B2B sales channels—including CPG, Wholesale, and Foodservice Roasted—and owns the growth and performance of the E-Commerce business in partnership with Marketing and Operations. Responsibilities include managing existing and new sales accounts, distribution, customer service, CRM systems, cost of goods, and gross margin performance. This role is accountable for the overall financial performance of all alternative sales channels and serves as a primary brand representative to retailers and customers.

Requirements

Minimum of 7 years in a sales leadership role, including wholesale account management
Minimum of 5 years of hands-on experience with sales technology and CRM software (Shopify experience preferred)
Minimum of 5 years in CPG sales
Minimum of 5 years in an e-commerce leadership or ownership role
Food and beverage industry experience required
Strong relationship-building skills with the ability to establish authentic connections quickly
Competitive self-starter who seeks alignment on goals and executes independently to exceed expectations
Highly organized with a strong focus on execution and follow-through
Entrepreneurial mindset with the ability to build and scale businesses beyond their current state
Comfortable navigating ambiguity and evolving business needs
Naturally collaborative, with an appreciation for leveraging team strengths to drive results.

Nice To Haves

Coffee industry experience preferred

Responsibilities

Assist in the development of the company-wide strategic growth plan as a member of the leadership team
Develop and execute annual sales strategies and growth plans for each business channel
Translate annual goals into a scalable five-year growth plan
Lead budget development for each channel, including sales targets and profit margins
Collaborate cross-functionally with Operations, Marketing, Supply Chain, and Coffees to ensure alignment and execution
Develop and implement promotional plans to drive trial, repeat purchase, and loyalty across all channels, including e-commerce
Partner with internal teams to forecast roasted coffee volumes and green coffee needs on a weekly and annual basis
Analyze and report on spending and channel performance, including detailed monthly performance reviews versus targets
Maintain current industry knowledge through professional publications, networking, best-practice research, and industry groups
Collaborate with Marketing to develop integrated sales and marketing strategies using social media and digital platforms
Help craft cohesive brand messaging across all channels, including website ordering systems and packaging design
Create and deliver sales presentations for customer meetings and trade shows, positioning Dunn Brothers as a preferred partner
Onboard new foodservice, CPG, and wholesale accounts, partnering with the VP of Operations on non-traditional programs such as licensing and Proud to Brew
Evaluate and determine the strategic use of brokers, distributors, DSD partners, and expansion opportunities