Senior Manager, Acquisition

dmg•New York City, NY

9h•$120,000 - $130,000

About The Position

We are seeking a Senior Manager, Acquisition to drive execution of our US digital subscription acquisition efforts. This role is responsible for translating acquisition strategy into results—optimizing channels, funnels, and paywall experiences to grow new digital subscribers across web, mobile, app, email, and third-party platforms. The ideal candidate combines hands-on performance marketing expertise with a strong understanding of audience behavior and subscription economics. You will work closely with Editorial, Product, Data, Finance, and global Subscription and Marketing teams to deliver sustainable subscriber growth for a daily news organization.

Requirements

5-6+ years of experience in subscriber acquisition, performance marketing, or growth, preferably in media, publishing, or consumer subscriptions
Demonstrated experience driving growth in paid digital subscriptions
Strong understanding of paywalls, acquisition funnels, pricing tactics, and subscription metrics
Hands-on expertise with performance marketing channels, analytics tools, and attribution models
Experience collaborating cross-functionally with Editorial, Product, Data, Marketing, and global teams
Highly analytical with the ability to turn insights into clear actions
Strong communication, problem-solving, and execution skills
Comfortable working in a fast-paced, deadline-driven news environment

Nice To Haves

Experience at a news organization or digital publisher
Experience with marketing automation and testing platforms
Familiarity with first-party data strategies

Responsibilities

Execute and advance the end-to-end US digital subscriber acquisition strategy, with accountability for new subscriber performance
Optimize paywall performance, funnels, landing pages, pricing, and promotions in partnership with Editorial, Audience Insights, Product, and Marketing teams.
Plan, manage, and optimize paid acquisition channels including search, social, display, native, and emerging platforms
Identify and develop audience segmentation and targeting strategies based on behavior, interests, and propensity to subscribe
Collaborate closely with Editorial to surface high-converting content and audience entry points
Use data and insights to improve conversion rates, CPA, and subscriber quality
Lead A/B and multivariate testing across messaging, creative, offers, and user journeys
Partner with Finance on acquisition budgets, forecasting, and performance tracking
Work with Data & Analytics to evaluate cohort performance, early retention, and lifetime value
Manage relationships with external agency partners as needed
Stay current on platform changes, privacy considerations, and subscription best practices