Senior Living Community Sales Director
About The Position
When you sell senior living, you’re not just meeting a goal — you’re changing someone’s story. In this role, every conversation has the potential to bring comfort, every tour can offer hope, and every “yes” helps a family breathe a little easier. At Country Meadows, our Senior Living Community Sales Director knows how to balance empathy with urgency — building trust while moving families forward. You’ll connect people not just to a place, but to a purpose-filled life surrounded by care, community, and peace of mind. And you’ll do it all with heart, hustle, and a deep belief in making life better — one resident at a time. Pay starts at $34-38/hour, based on experience. This position is also eligible for monthly bonuses based on achieving sales goals. Full time, includes a weekend and holiday rotation.
Requirements
- Bachelor’s degree in Marketing, Business, Human Services, or a related field preferred. Certification/licensure in assisted living/personal care a plus.
- Proven experience in relationship-based sales — senior living, healthcare, hospitality, or long-term-care insurance backgrounds are all welcome.
- Confidence in guiding complex decisions — especially those that involve multiple family members and emotional weight.
- Comfort using CRM systems and managing details, follow-ups, and pipelines with precision.
- Warm, outgoing, and self-motivated, with a natural ability to move conversations forward while making people feel truly heard.
- A genuine respect for older adults and a passion for helping families feel confident, comfortable, and supported.
Nice To Haves
- Understanding of personal care, assisted living, or memory care is a strong plus.
Responsibilities
- Connect with prospective residents and their families — build trust, uncover needs, and guide them toward saying “yes” to their new home.
- Lead engaging tours (in-person and virtual), answer questions with confidence, and tailor the experience to each family’s unique situation.
- Own the follow-up — because great salespeople know the fortune is in the follow-through.
- Build a strong referral network with healthcare providers, clergy, service organizations, and other community partners who influence senior care decisions.
- Represent the community at events, open houses, and outreach opportunities — you'll be the face of Country Meadows and the heart of our sales efforts.
- Collaborate with campus and clinical teams to ensure a smooth, supportive move-in process.
- Track leads and activity in CRM software to stay organized, accountable, and on top of your goals.
- Keep occupancy strong by balancing compassion with persistence — and never losing sight of the impact each move-in has.
Benefits
- Above standard industry pay and comprehensive benefits including Highmark Blue Shield and employer-matching 401(k)
- Length of service bonus
- Generous paid time off, including holidays, your birthday and a Personal Day of Meaning and the opportunity to roll over unused time
- Supplemental life insurance, company-paid short-term disability and supplemental short- and long-term disability plans
- Family-owned, private company based in Hershey, Pa.
- Direct access to your supervisory team
- Incentivized career paths and tuition reimbursement
- On-the-job training and continuing education
- Employee assistance program for you and your family
- Co-worker Foundation (grants for in time of need)
- Helping Hand interest-free loans
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What This Job Offers
Job Type
Full-time
Career Level
Director
