About The Position

This senior-level role is crucial for leading the lifestyle communications strategy, engaging diverse audiences, and fostering strong narratives that resonate culturally. You will shape impactful storytelling while collaborating with various teams and stakeholders to drive the brand's messaging. Your expertise will not only influence campaign directions but also enhance the company's presence in the lifestyle domain, ensuring alignment with brand objectives and community connections.

Requirements

  • 8–10+ years of experience in lifestyle communications or brand storytelling.
  • Bilingual (English and Spanish) - required.
  • Recognized expertise in lifestyle trends and brand positioning.
  • Proven success in leading large-scale campaigns.
  • Exceptional writing and executive communication skills.
  • Strong business acumen and strategic alignment capabilities.
  • Experience influencing senior stakeholders.
  • Ability to develop innovative solutions to complex communication challenges.
  • Independent worker with strong decision-making skills.
  • Experience mentoring junior team members.
  • Strong analytical skills to shape communications strategy.

Responsibilities

  • Develop and lead lifestyle communications strategy across multiple brands and platforms.
  • Identify and activate cultural trends and storytelling opportunities that align with brand values.
  • Engage with Chevrolet communities, including owners and fans.
  • Connect with Hispanic opinion leaders and content creators to tell culturally relevant stories.
  • Lead cross-functional teams in executing high-visibility campaigns.
  • Advise senior leadership on lifestyle positioning and cultural relevance.
  • Build relationships with top-tier media, influencers, and cultural tastemakers.
  • Analyze campaign performance to inform future strategies.
  • Mentor junior team members across the communications function.
  • Represent the company at industry events and media engagements.

Benefits

  • Comprehensive health and wellbeing benefit programs.
  • Medical, dental, and vision insurance.
  • Retirement savings plan and life insurance.
  • Paid vacation and holidays.
  • Tuition assistance programs.
  • Employee assistance program.
  • Discounts on company products.
  • Bonus potential based on performance.
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