Senior Lifecycle Marketing Manager

Gen Digital • New York, NY

76d • $120,000 - $140,000

About The Position

As a Sr. Lifecycle Manager you will serve as a leader on a cross-functional team to build lifecycle experiences for new products that MoneyLion brings to market, with a focus on driving acquisition, conversion, and retention. At MoneyLion, we are on a mission to revolutionize financial empowerment, merging cutting-edge financial products with personalized financial education to guide Americans towards smarter financial decisions. Our ambition extends beyond traditional education; we aim to seamlessly integrate our customers' financial journeys with our diverse product suite, enhancing their financial well-being at every turn. This role is located on-site 3 days a week at our headquarters in Chelsea, NYC.

Requirements

• 5-8 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement
• Experience driving channel strategy to support new products
• Experience assessing opportunities and optimizing across the member funnel
• Shown success in working with cross-functional teams to complete shared goals that are based on data-informed hypotheses and ambitious experiments
• The ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partners
• Experience with key marketing platforms (Iterable, Amplitude, Segment Engage, AI tools)
• Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources

Nice To Haves

• Experience managing teams a plus

Responsibilities

• Analyze data, predictive audiences, and robust segmentation to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, including owning strategies and execution for partner-acquired users
• Lead adoption of next-generation decisioning models that power real-time, AI-driven personalization and trigger logic
• Working with analytics to measure and socialize findings and develop the next steps toward bigger wins
• Cultivate a culture of rapid iteration based on customer satisfaction and engagement
• Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem
• Serve as key leader on developing and delivering on shared strategies for large cross-functional initiatives
• Improve our overall customer experience with a focus on data-driven results.

Benefits

• Competitive salary packages
• Comprehensive medical, dental, vision and life insurance benefits
• Wellness perks
• Paid parental leave
• Generous Paid Time Off
• Learning and Development resources
• Flexible working hours
• 401(k) match

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 1,001-5,000 employees