Senior Lifecycle Marketing Manager

Virta Health

82d • $113,100 - $130,000

About The Position

Virta Health is pioneering a new standard of care for people to reclaim their lives. We are in the midst of a public health crisis: obesity rates are at an all-time high and over half of US adults have type 2 diabetes or prediabetes, and despite billions spent on new treatments, outcomes are largely worse. Virta reverses these diseases and delivers life-changing results by pairing individualized nutrition with ongoing care from a clinical support team. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. As Virta’s Senior Lifecycle Marketing Manager, you will empower members to reach their health goals by strategizing, creating, and testing cross-channel campaigns that foster meaningful engagement throughout their journey. In this role, you’ll work closely with the content, product, marketing, and design teams to shape, implement, and refine strategies. The ideal candidate is both a strategic thinker with a growth mindset and a master of operational execution.

Requirements

• 3+ years of experience in a Lifecycle or email marketing role, with proven success driving conversion, retention, and re-engagement through email, push, in-app, and SMS channels.
• Proficient in email tools, HTML, and channel-specific best practices.
• Skilled in developing and executing lifecycle strategies, including experimentation (A/B and multivariate testing), analyzing campaign performance, and delivering actionable insights.
• Excellent short-form writing skills for impactful messaging, with the ability to clearly communicate and collaborate across cross-functional teams using tools like Zoom and Slack.
• Exceptional organizational skills with a high attention to detail, balancing multiple priorities and driving projects autonomously in a fast-paced environment.
• Team-oriented mindset with a track record of building strong partnerships, defining success criteria, and optimizing campaigns to achieve measurable results.

Responsibilities

• Design and manage behavior-driven, cross-channel campaigns (email, SMS, push, in-app, etc.) to drive enrollment, improve program engagement, and reduce churn, helping members achieve their goals.
• Leverage behavioral, demographic, and outcomes data to create personalized messaging and audience segments that resonate with diverse member groups, including new enrollees, long-tenure members, and those requiring re-engagement.
• Work closely with product, content, design, and analytics teams to identify gaps and opportunities in the member journey, ensuring campaigns achieve business objectives.
• Develop and execute experimentation roadmaps, conducting rigorous A/B testing to improve funnel performance and campaign effectiveness.
• Analyze results against key metrics, deliver regular reports, and provide actionable insights to refine strategies and maximize impact on enrollment, retention, and engagement.

Benefits

• Location based compensation structure with a salary range of $113,100 to $130,000.
• Remote-first work environment.
• Security and privacy training provided.

What This Job Offers

• Career Level: Mid Level
• Number of Employees: 501-1,000 employees