Senior Lifecycle Marketing Manager

Intelliswift Software • Santa Clara, CA

90d • $90

About The Position

The Senior Lifecycle Marketing Manager will provide oversight and daily management of email campaigns across acquisition segments for Creative Cloud and Document Cloud. The role includes briefing creative development, audience management, campaign set-up, monitoring, and performance reporting and optimization. The manager will schedule sends to all free audience segments for trial/conversion programs and work in collaboration with Technical Marketing & DF to execute all campaigns. Additionally, the manager will define and conduct a quarterly experimentation roadmap for focus areas, manage release messaging in alignment with the Business Unit for free audience batch and trigger campaigns, and plan for gap closure needs to ensure targets are met. Summarizing performance through measurement and insights is also a key responsibility.

Requirements

• Strong email marketing experience.
• Ability to learn new technologies, products, or systems quickly.
• Analytical skills: ability to interpret data, identify trends and provide actionable insights.
• Ability to thrive in a fast-paced environment while prioritizing tasks and meeting schedules with minimal oversight.
• Strong written and verbal communication and problem-solving skills.
• Outstanding eye for detail.
• 5+ years in performance/email marketing.
• BA/BS Degree.

Responsibilities

• Provide oversight and daily management of email campaigns across acquisition segments for Creative Cloud and Document Cloud.
• Brief creative development, audience management, campaign set-up, monitoring, and performance reporting and optimization.
• Schedule sends to all free audience segments for trial/conversion programs.
• Collaborate with Technical Marketing & DF to execute all campaigns.
• Define and conduct quarterly experimentation roadmap for focus areas.
• Manage release messaging in alignment with BU for free audience batch and trigger campaigns.
• Plan for gap closure needs to ensure we are on path to target.
• Summarize performance through measurement and insights.

What This Job Offers

• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree