Senior Lifecycle Marketing Manager
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About The Position
As a Lifecycle Marketing Manager within the SoFi Member Business Unit, you will play a critical role in driving engagement, awareness, and product usage across SoFi Member Benefits, with a dedicated focus on SoFi Plus, our premium membership offering. You will also lead the lifecycle strategy for SoFi Travel, which provides SoFi members with exclusive travel discounts through external partners. In this role, you'll develop and execute data-driven lifecycle marketing strategies that support growth, engagement, and member retention. You'll work cross-functionally with teams including Product, Product Marketing, Lifecycle Tech Ops, Creative, Data Science, and Business Unit leads to align on shared goals and drive measurable outcomes across the member lifecycle.
