Senior Lifecycle Marketing Manager

Joy 101

88d

About The Position

We’re looking for a Senior Lifecycle Marketing Manager to lead our end-to-end lifecycle efforts. This is a critical hire: you’ll own the strategy and execution of all member touchpoints across email, push, in-app messaging, and SMS. Your job? Keep our members engaged, supported, and inspired—while improving retention, reducing churn, and maximizing LTV.

Requirements

• 6+ years in lifecycle or retention marketing for B2C brands, ideally in health, wellness, content, or subscription apps.
• App experience.
• Mastery of Braze including Canvas, Liquid, and behavioral triggers.
• A data-first mindset with comfort navigating cohort reports, retention dashboards, and funnel metrics.
• Strong writing chops—you know how to move people with clear, compelling copy.
• Deep understanding of mobile user behavior, and experience managing churn and re-engagement.
• Cross-functional collaborator who can drive strategy and also own the details.

Nice To Haves

• Experience working with early-stage apps or launching new lifecycle programs from scratch.
• Comfort supporting paid social strategy from a lifecycle perspective (e.g., re-engagement audiences, winback campaigns).
• Background in wellness, mindfulness, or mission-driven content brands.

Responsibilities

• Develop a full-funnel lifecycle strategy: onboarding, activation, engagement, churn prevention, winback.
• Establish key lifecycle KPIs (e.g., trial-to-paid conversion, Month 1 and Month 3 retention, reactivation rates).
• Build, monitor, and report on lifecycle dashboards using Braze and other tools.
• Design and launch multi-channel campaigns using Braze (Canvas, segmentation, A/B testing).
• Write and QA email, push, SMS, and IAM flows that feel personal, purposeful, and on-brand.
• Set and manage experimentation roadmap—optimize by segment, behavior, timing, and content.
• Design coordinated sequences across lifecycle channels to ensure holistic and non-redundant messaging.
• Define and QA events and attributes required for lifecycle campaigns in collaboration with product and data teams.
• Build sophisticated behavioral and persona-based segments (e.g., content preference, frequency, lapsed).
• Trigger messaging based on app usage, event participation, content consumption, and feedback signals.
• Support community-led growth and loyalty with personalized journeys and referral programs.
• Partner with performance marketing to shape retargeting, upsell, and audience strategies across Meta and other paid channels.
• Collaborate with product to identify and improve high-value user journeys inside the app.
• Align lifecycle campaigns with content launches, live events, and seasonal campaigns.
• Turn qualitative insights (surveys, feedback, cancellation reasons) into new lifecycle pathways and winback strategies.

Benefits

• The chance to work on a mission-driven product backed by a celebrity founder with a global platform.
• A collaborative team culture focused on purpose, performance, and user well-being.
• Flexible, remote-friendly work environment.
• Competitive salary.
• Free subscription to the Joy 101 app.
• Opportunities to grow into more advanced roles as the company scales.

What This Job Offers

• Career Level: Senior
• Number of Employees: 1-10 employees