Senior Lifecycle Marketing Manager, New Ventures

Pomelo Care

2h • $100,000 - $140,000

About The Position

Pomelo Care is the national leader in evidence-based healthcare for women and children. We deliver personalized, high-quality clinical interventions from reproductive care and pregnancy, infant care and pediatrics, to hormonal health through perimenopause and menopause, with long-term preventive care and condition management. Our model delivers 24/7 multispecialty care to address the medical, behavioral, and social factors that most significantly impact outcomes for women and children. We partner with payers, employers, and providers to expand access to quality healthcare across the system. Role Description Your North Star: Drive the zero-to-one launch of Pomelo’s newest women’s health offering by building a best-in-class lifecycle and retention program that inspires deep patient trust and long-term engagement.

Requirements

• 2-5 years of experience in DTC lifecycle marketing, ideally with experience in a 0-to-1 growth environment where you’ve had to build and scale channels from scratch
• ‘Hands-on-keyboard’ expert who has owned and operated email and SMS channels at a sizable business (e.g., ~6-figure revenue) with a heavy emphasis on retention and subscription
• A builder who thrives in ambiguity, moving quickly from idea to test while balancing brand building with short-term performance needs
• Strong balance of ‘right brain’ and ‘left brain’ — you enjoy balancing creative ideation with data-driven decision making
• Exceptional written and verbal communication skills, with the ability to translate data into actionable insights and drive alignment across cross-functional and external partners

Nice To Haves

• Familiar with Braze, with experience building complex logic or multi-channel flows
• Background in women’s health or another highly regulated category

Responsibilities

• Own day-to-day execution of all lifecycle channels and the overarching retention marketing strategy for our newest venture
• Build the 0-to-1 testing engine for retention, creating and optimizing automated messaging journeys to ensure new patients stay engaged with our expanding health offerings
• Collaborate with Clinical and Operations teams to identify friction points and develop initiatives that increase Lifetime Value (LTV), quality of care, and patient satisfaction
• Partner closely with the Head of Growth to ensure a seamless full-funnel experience, bridging the gap between new patient acquisition and long-term adherence
• Synthesize data and qualitative insights from our new patient cohorts to drive fast, efficient learning and optimize the end-to-end funnel
• Collaborate with Clinical teams to ensure all lifecycle communications reflect our evidence-based care model and build trust in these sensitive new categories

Benefits

• Competitive healthcare benefits
• Generous equity compensation
• Unlimited vacation
• Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees