Senior Lead Marketing Strategy Consultant

Wells Fargo•Charlotte, NC

22h•$139,000 - $260,000•Hybrid

About The Position

Wells Fargo is seeking a Senior Lead Marketing Strategy Consultant within the Growth Marketing team to lead branch channel activation to drive checking and deposits growth. Learn more about the career areas and lines of business at wellsfargojobs.com. In this role, you will: Serve as the marketing point‑of‑contact for branch banking and build trusted relationships across branch leaders (Strategy, operations, tech, etc.) Define and co‑create branch growth playbooks by segment (mass vs. affluent)—set targeting, messaging, banker‑enablement, branch channel mix, and onboarding guidance Set the strategy for scaling deposit offers/incentives in branch CRM systems; establish test‑and‑learn and measurement plans Architect the end‑to‑end in‑branch shopping journey, define experience and capability requirements (guided discovery tools, banker aids) and partner with CX/UX, Product, and Branch Tech on prioritization and scale Co-strategize on distributed marketing, design reusable email templates, and content to leverage bankers to drive new deposit accounts Establish strategy and identify scalable ideas for localized marketing in strategic markets that ladder up to national objectives Run a structured intake/triage for branch requests; set SLAs and communicate timelines and status Define KPIs, dashboards, and reporting cadences; drive test‑and‑learn; publish post‑mortems and best practices

Requirements

7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

7+ years of experience in growth/field marketing, retail banking marketing, or community/channel marketing; branch‑facing experience preferred.
Strong stakeholder management, project management, and structured operating model creation.
Data‑driven; comfortable with dashboards, test‑and‑learn approaches, and ROI analysis.
Familiarity with banking compliance/approvals; ability to work through ambiguity and create structure.
Excellent written/verbal communication; strong executive presence with market lead
Experience leading cross‑functional launches across Product, Branch Ops, Brand, Analytics, Legal/Compliance, and MarTech; comfort with change windows and dependencies.

Responsibilities

Serve as the marketing point‑of‑contact for branch banking and build trusted relationships across branch leaders (Strategy, operations, tech, etc.)
Define and co‑create branch growth playbooks by segment (mass vs. affluent)—set targeting, messaging, banker‑enablement, branch channel mix, and onboarding guidance
Set the strategy for scaling deposit offers/incentives in branch CRM systems; establish test‑and‑learn and measurement plans
Architect the end‑to‑end in‑branch shopping journey, define experience and capability requirements (guided discovery tools, banker aids) and partner with CX/UX, Product, and Branch Tech on prioritization and scale
Co-strategize on distributed marketing, design reusable email templates, and content to leverage bankers to drive new deposit accounts
Establish strategy and identify scalable ideas for localized marketing in strategic markets that ladder up to national objectives
Run a structured intake/triage for branch requests; set SLAs and communicate timelines and status
Define KPIs, dashboards, and reporting cadences; drive test‑and‑learn; publish post‑mortems and best practices