Senior Launch Program Manager

AdvancedMD•South Jordan, UT

5h•Hybrid

About The Position

AdvancedMD is a unified cloud suite of medical office software hosted on Amazon Web Services/AWS including practice management, electronic health records, and patient engagement, and offers managed medical billing services for independent practices. AdvancedMD serves an expansive national footprint of 65,000 practitioners across 14,000 practices and 900 independent medical billing companies. 8.8M insurance claims are processed every month on the AdvancedMD billing platform! Role Summary Are you a strategic program leader who thrives on orchestrating complex initiatives while building high-performing teams? We are seeking a Senior Launch Program Manager to elevate and scale our launch function by driving operational excellence, cross-functional alignment, and measurable business outcomes across our product development and go-to-market lifecycle. In this role, you will own the end-to-end launch program strategy — from planning and readiness through execution, adoption measurement, and post-launch optimization. You will serve as both a strategic architect and an operational leader, aligning Product, Engineering, Sales, Marketing, Implementation, Client Services, Finance, and RCM teams around a disciplined, outcome-driven launch framework. As the direct leader of Launch Operations and related roles, you will provide clear direction, prioritization, and coaching to build a high-performing, accountable launch organization. You will establish governance, define readiness criteria, drive product-led communication strategy, and implement data-driven measurement practices that ensure launches are clearly communicated, aligned to customer value, and measured through actionable insights. This is an excellent opportunity for a systems-oriented leader who enjoys turning strategy into structured execution, influencing across functions, and building scalable processes that accelerate speed-to-value. If you’re passionate about customer outcomes, operational clarity, and leading through complexity, we’d love to meet you.

Requirements

Bachelor’s Degree in business, marketing, operations, or related field preferred
5+ years of experience in launch program management, product operations, or go-to-market roles within a SaaS or enterprise software environment
Proven experience leading complex, cross-functional enterprise launch initiatives end-to-end
Demonstrated success defining launch readiness frameworks, managing scope and risk, and driving structured decision-making
Experience leading product-led communication strategies and measuring adoption and engagement outcomes
People management experience, including direct leadership of program or operations roles
Strong analytical skills with experience translating data into executive-ready insights and recommendations
Exceptional communication and stakeholder management skills, with the ability to influence without formal authority
Comfort operating in fast-paced, ambiguous environments while scaling repeatable processes
Strong organizational skills with the ability to prioritize effectively and manage competing initiatives
Proven ability to interpret business challenges and recommend strategic, outcome-driven solutions
Personal track record of being thorough, decisive, and professional in high-visibility situations

Nice To Haves

Experience leveraging AI-enabled tools to enhance launch planning, customer communication, adoption measurement, or operational insights
Hands-on familiarity with product-led growth tooling and roadmap management platforms
Experience partnering closely with Engineering on instrumentation, experimentation, and phased rollouts
A systems-thinking mindset with the ability to design scalable frameworks that support growth
A proactive, solutions-oriented approach with the ability to anticipate risk and drive alignment early
Strong executive presence with the ability to communicate clearly at all organizational levels
Passion for building and developing teams while raising the bar on operational excellence
A customer-first perspective that balances innovation, speed, and measurable business impact

Responsibilities

Own the end-to-end launch program strategy, from planning through post-launch evaluation
Define and coordinate launch readiness criteria, milestones, risks, and dependencies across cross-functional teams
Lead internal launch enablement, ensuring Product, Engineering, Sales, Marketing, Support, Implementation, Finance, and RCM teams are aligned, trained, and equipped
Identify, escalate, and resolve launch risks and tradeoffs to protect customer experience and business outcomes
Own and lead the product-led communication strategy for launches, ensuring messaging is clear, timely, and aligned to customer value
Define communication objectives, audience segmentation, timing, and success measures for in-app announcements, enablement, and phased rollouts
Partner with Client Success Program Managers to deliver quarterly and on‑demand organizational boot camps for feature releases and sellable launches, supporting Sales and Marketing strategy and launch artifacts
Provide strategic direction to Launch Operations on execution of product-led communications across Pendo and related tooling
Partner with Product, Sales, Marketing, Implementation, and Client Services to ensure cohesive internal and customer-facing launch messaging
Partner with Product and Engineering to define launch success metrics and track adoption, engagement, retention, customer sentiment, and operational impact
Own post-launch measurement, retrospectives, and lessons learned to continuously improve launch effectiveness
Partner with Launch Operations to design, maintain, and interpret launch performance dashboards
Present clear, data-driven insights and recommendations to Product and Executive leadership
Establish and own the launch operating cadence, including launch calendars, readiness checkpoints, and retrospectives
Facilitate recurring launch reviews, cross-functional status updates, and leadership communications
Continuously refine and scale launch frameworks, templates, and best practices
Directly manage the Launch Operations Manager and support the growth of additional launch-related roles
Set clear goals, priorities, and performance expectations for the launch function
Coach and develop team members to build a high-performing, accountable launch organization
Drive clarity, alignment, and accountability across the product development and go-to-market lifecycle
Champion a culture of customer empathy, transparency, and data-driven decision-making
Identify and implement process improvements that enhance launch quality, consistency, and speed-to-value