Senior Integrated Marketing Specialist

Cbd Kratom • Saint Louis, MO

300d • Remote

About The Position

As the Integrated Marketing Senior Specialist is a dynamic, cross-functional role responsible for driving paid media strategy, analyzing marketing performance, and executing data-informed campaigns across D2C and B2B channels. This position plays a critical role in expanding brand awareness, increasing customer acquisition, and optimizing lead generation efforts across multiple brands under CBD Kratom.

Requirements

• Thorough understanding of marketing strategy and practices with an emphasis on analytics.
• Demonstrated ability to lead and positively influence people across all levels of the organization.
• Strong analytical skills with the ability to utilize analytics and metrics.
• Ability to develop and execute strategic plans.
• Ability to adapt to change and apply solutions.

Nice To Haves

• Experience in a fast-paced, startup-like environment.
• Experience in customer retention and lead generation marketing.

Responsibilities

• Drive paid media strategy and analyze marketing performance.
• Execute data-informed campaigns across D2C and B2B channels.
• Expand brand awareness and increase customer acquisition.
• Optimize lead generation efforts across multiple brands.
• Utilize analytics and metrics to drive decisions for marketing spends and campaigns.
• Measure success, analyze KPIs, and run regular reports to evaluate marketing efforts.
• Propose improvements based on analysis of marketing performance.

Benefits

• Bonus Eligible
• Paid Holidays
• Paid Vacation
• Wellness days
• Medical, Vision, and Dental Insurance, including an HSA medical plan option
• Short Term Disability and Life Insurance
• Team Member Assistance Program (TMAP)
• 401 (k) with Company Match
• Paid Parental Leave
• Up to 50% team member discounts and new product samples

What This Job Offers

• Career Level: Mid Level
• Industry: Chemical Manufacturing