Senior Integrated Marketing Manager

Vested

89d

About The Position

Vested is a world-leading integrated marketing and communications consultancy focused exclusively on the financial services industry. We were founded in 2015 with a mission to help shape a better financial services system that is more accessible, transparent, and sustainable. Today, Vested is the world's fourth-largest financial services agency, comprising over 100 employees widely recognized for their industry expertise, creativity, and passion for financial services. Our team is proud to do work that drives our mission forward - from uncomplicating finance through creative advertising campaigns to raising awareness of fintech disrupters working to make finance more accessible. From branding to social to creative to PR and more, we’re in the business of solving problems for the world’s most important financial brands. Group Vested encompasses a prestigious portfolio of companies, including the cutting-edge tech platform Qwoted, the global network of 1,000+ senior financial marcomms leaders Financial Narrative, investment fund Vested Ventures, and our content and design hub, Finance Studio. Recognized as one of the industry's Best Places to Work, our unwavering goal is to become the most valued and sought-after brand in financial marketing and communications. With our own in-house Chief Economist and proprietary educational program, VestED, every team member, at any level, has continuous learning and up-skilling opportunities. As a “Vestie”, you become an owner, an entrepreneur, a builder, and a value creator. At Vested, we are proud to do the right thing, even when it's hard. We are relentlessly curious and consistently challenge the status quo. Join us as we lead the way in transforming the industry and delivering exceptional results for our clients.

Requirements

• Minimum of 5 years of experience working with financial services clients.
• Deep understanding of the financial services industry including banking, capital markets, fintechs, and insurtech.
• Ability to analyze digital analytics and provide tactical recommendations.
• Experience in leading multi-channel marketing programs.

Responsibilities

• Leads storytelling campaigns across various media platforms (paid, owned, earned, or shared) and can confidently articulate the benefits of a multi-channel approach.
• Analyzes digital analytics to provide advice on strategies to clients for digital and marketing campaigns.
• Develops and leads multi-channel programs on behalf of clients and ensures expert execution of program ideas.
• Identifies opportunities to apply insights from integrated campaigns across the agency.
• Identifies opportunities for leadership and collaboration with senior team members to expand client programs.
• Demonstrates a deep understanding of the overall financial services industry, spending at least 5 years working with financial services clients.
• Maintains expertise in the financial service industry verticals of interest.
• Leads and manages various projects across functional teams to ensure they’re meeting client needs.
• Provides support as needed on new business initiatives.
• Exhibits deep understanding of and can confidently speak to clients’ business, customer base, and products/services.
• Articulates client goals and the strategy behind how to achieve them.
• Provides reports on program progress to showcase a clear understanding of client goals.
• Delegates client work to juniors and peers, providing a clear explanation of the assignment.
• Fully understands what client KPIs are and works with the client to ensure those KPIs are being met.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior