Senior Integrated Marketing Manager

Headspace•San Francisco, CA

11d•$110,000 - $158,000•Hybrid

About The Position

Headspace is seeking a self-starter who moves fast and brings teams together seamlessly to bring creative ideas to life as our Integrated Marketing Manager. In this role, you’ll translate business priorities and brand positioning into actionable integrated marketing plans, orchestrate go-to-market moments across channels, and ensure we show up consistently, boldly and effectively to engage audiences and drive business results. You’ll partner closely with teams across Marketing, Creative, Communications, Content, and Product to design and deliver integrated campaigns that connect to cultural moments, member needs, and Headspace’s brand goals – using AI-driven insights and tools to accelerate execution, elevate creative impact and drive emotional resonance. You’ll also help monitor brand health and industry trends to inform marketing and campaign strategy and inspire innovation.

Requirements

5 to 7 years of experience in integrated marketing, brand management, or campaign strategy - ideally in consumer health, wellness, tech, or high-growth environments.
Proven experience leading cross-functional campaigns from planning, strategy to execution, with measurable brand or business impact.
Strong understanding of full-funnel marketing, including content, social, media, partnerships, and lifecycle.
Experience with AI-powered tools to drive efficiency, creative impact and emotional resonance.
Ability to operate with an owner’s mindset in a scrappy, fast-moving environment, collaborating with cross-functional partners who wear many hats
Excellent project management, communication, and relationship-building skills.
Ability to synthesize insights and translate strategy into actionable, creative briefs.
Collaborative, solutions-oriented mindset with the ability to thrive in a fast-paced, evolving environment.
Passion for mental health and belief in Headspace’s vision of a world where everyone is kind to their mind.

Responsibilities

Champion and embed Headspace’s brand strategy and positioning across teams, ensuring our narratives are consistently and impactfully reflected across PR, Social, Product Marketing, Growth Marketing, Content, Creative, and Partnerships.
Ideate, vision and manage the unified campaign calendar to make the most impact on our target audiences, by aligning priorities, ensuring visibility and driving seamless coordination across internal teams and external partners.
Lead integrated marketing planning and execution for brand and integrated marketing moments - developing clear briefs, frameworks, and measurement plans that align with brand and business objectives across paid, owned, and earned channels.
Lead brand health tracking, partnering with Research to turn data into insights that inform marketing strategy, messaging and campaign planning.
Leverage AI-powered tools and insights to enhance integrated marketing – driving efficiency in planning, elevate creative impact, and strengthening emotional connection with audiences.
Champion Headspace’s mission of providing every person access to lifelong mental health support through thoughtful, inclusive, and human-centered marketing.