About the position
TraceLink is looking for a Senior Integrated Campaigns Manager to join our growing Global Demand Generation Team and play a critical role in scaling our business. The Senior Integrated Campaigns Manager is responsible for driving the ABM campaign planning and execution, targeting our highest-priority accounts, as part of our overall marketing strategy. This is a high impact role that is ideal for a creative marketer who enjoys executing innovative and engaging campaigns that generate qualified meetings with the right ICP at target accounts.
Responsibilities
- Own and drive the execution of the campaign plan for target accounts from start to finish.
- Work closely with cross functional teams to define target account lists and execute campaigns across a wide mix of marketing channels.
- Collaborate with Product Marketing to create campaign messaging that engages the buying group at targeted accounts.
- Map content and campaigns across personas, segments and verticals.
- Monitor, track, and report engagement of target accounts and results across all programs and channels.
- Make recommendations and campaign optimizations based on analysis and results.
- Partner closely with the Events and the Market Development (MDR) teams during pre-event planning to develop a targeted outreach plan to selected accounts to generate onsite meetings.
- Develop an orchestrated post-event follow-up plan.
- Collaborate with the MDR team to ensure that they have the content assets, right offers and anything else needed for prospecting into target accounts.
- Ensure timely deployment of initiatives and campaigns by working closely with Integrated Campaign Project Management team.
- Enhance our existing digital campaign strategy and work alongside our Digital and Operations team to implement best practices for audience engagement and optimize spend.
- Continuously test and develop new strategies and tactics across all channels to increase touch points within a buyer’s journey to deliver high quality leads at an acceptable CPL.
- Collaborate with cross-functional marketing teams on campaign concepts, content requirements, buyers journey development, and digital marketing execution to ensure qualified meeting targets are met.
Requirements
- 5 - 7 years in Demand Generation for B2B SaaS, ideally 3+ years’ experience in ABM, preferably in Cloud ERP software or Data Management solutions.
- Detail-focused, self-starter with strong cross-functional project management skills.
- Experience with ABM tech stack, i.e., Demandbase, ZoomInfo, Mutiny, Terminus, etc., in addition to experience with Marketo and Salesforce.
- Exceptional quantitative and problem-solving skills.
- Ability to analyze data, overcome data noise and make data-driven decisions.
- Hands-on experience managing campaigns across multiple platforms.
- Excellent written and verbal communication skills.
- Ability to deal with ambiguity in a fast-paced environment with an openness to change course as needed.
- Highly collaborative, energetic and proactive team player.
- Strong focus on marketing metrics and continuous learning/improvement.
- Experience in Pharmaceutical or Life Sciences Supply Chain industries is a plus.
- Bachelor’s degree.
