Senior Innovation Lead - Liquid IV International

Unilever • Hoboken, NJ

2d

About The Position

This role is dedicated to driving Liquid I.V.’s international expansion and build a scalable global innovation and commercial pipeline. It will deliver end-to-end innovation and be responsible for building a future-fit portfolio across over ten international markets. This individual will lead what launches, where, and when, act as the senior marketing representative in all cross-functional leadership forums, and oversee business development, commercialization, and go-to-market execution for Liquid I.V. internationally. You’ll be part of a team that believes in doing work that matters — for people and the planet. Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

Requirements

• Bachelor’s degree in a relevant field
• 10+ years of experience across marketing & innovation.
• Strong strategic and entrepreneurial mindset with a hands-on approach
• Proven experience navigating whitespace innovation and new category development
• Strong problem-solving skills with the ability to work beyond traditional ways of working
• Demonstrated leadership across cross-functional teams, with the ability to influence without authority
• Experience leading complex innovation programs that deliver sales and growth
• International expansion or global brand experience
• Strong commercial and financial acumen
• Passion for health & wellbeing and building iconic, consumer-loved brands
• Ability to work effectively across cultures and international teams

Responsibilities

• Global Innovation & Market Pipeline Ownership
• Own and develop the global innovation and market expansion pipeline for Liquid I.V.
• Partner with local brand teams to identify optimization, whitespace, and new product opportunities.
• Act as gatekeeper for all new innovation and market expansion initiatives.
• Lead all stage-gate processes for new market entry: Own global business cases Support and consolidate local business cases Present recommendations to senior stakeholders
• Proposition & Localization Leadership
• Lead localization of the global Liquid I.V. proposition including: Consumer testing and insights strategy Proposition, claims, and messaging localization Artwork and claims strategy in partnership with R&D, Regulatory, and Legal
• Innovation Development (2026+)
• Lead innovation development for future international launches, including: Serving as Project Lead for Sugar-Free international expansion Defining project scope, timelines, and success metrics Managing cross-functional stakeholders across R&D, Supply Chain, Regulatory, and PMO Own consumer research and testing strategy for 2026+ innovation pipeline
• Lead all gatekeeping for new product and market launches, including senior leadership presentations
• Commercial & Cross-Functional Leadership
• Partner closely with Finance to: Manage global P&L assumptions Define optimal pricing strategies Manage trade investment to deliver profitable growth Own one consolidated global business case, while coordinating and rolling up local market inputs
• Partner with the Health & Wellbeing International Expansion Leadership Team to deliver profitable growth

Benefits

• Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior