Senior Influencer & Retail Marketing Coordinator

Houston Texans • Houston, TX

8d • Onsite

About The Position

The Houston Texans is looking for players who want to make an impact on the Team. We scout for players who are innovative, passionate, accountable, and those who are willing to work as a team player to contribute to the achievement of the Houston Texans' goal of becoming the most respected and most valuable professional sports franchise in the world.
Qualified candidates interested in being considered for available positions should complete the online application as well as upload a resume.
The Houston Texans are in a season of growth and are seeking an individual for the position of Senior Influencer & Retail Marketing Coordinator.

Our Texans Teammate Habits:
Dedication to the team
Be adaptable
Passion for work
Win with integrity
Own the outcome

Culture: We attract the best and brightest professionals by nurturing core ideals such as character, hard work, discipline, and teamwork. We reward performances and demand a total commitment to excellence and a will to win in everything that we choose to do.

Basic Function: Responsible for executing influencer marketing campaigns. The successful candidate will have a deep understanding of influencer marketing, including targeting influencers, working with/building strong relationships with influencers, and measuring success. In addition, this individual will be responsible for partnering with internal teams to drive sales of Houston Texans merchandise across retail channels.

Requirements

• Extensive knowledge of key influencers and tastemakers in the Houston metro, as well as regionally, including Austin, San Antonio, and the Rio Grande Valley.
• Ability to target key prospects across various industries, including but not limited to music, fashion, food, car culture, politics, regional culture that align with the Houston Texans brand and target audience.
• Proven ability to make contacts with key talent, talent management, and influencer networks, and ability to cultivate relationships with each.
• Ability to scale influencer program, from outreach, to onboarding, to ongoing management.
• Ability to see gaps in influencer portfolio and address accordingly.
• Comfort speaking to high profile individuals and talent management.
• Knowledge of cultural landscape and ability to find key trends and artists before they become mainstream.
• Ability to see gaps in retail portfolio and address accordingly.
• Ability to work cross functionally with multiple constituents including apparel vendors, retail partner, and NFL to successfully execute retail plan.
• Strong organizational and time management skills with ability to prioritize and manage multiple diverse tasks with multiple deadlines in a high-energy environment.
• Ability to maintain attention to detail and ability to work effectively under pressure and within deadlines.
• Display strong interpersonal skills and the ability to create and maintain solid working relationships at all levels across the organization and externally.
• Ability to maintain confidential and/or proprietary information.
• Ability and internal desire to demonstrate a winning attitude and a strong work ethic in the performance of all job responsibilities.
• Proficiency in Microsoft Office software applications.
• Bachelor’s degree from a four-year accredited college or university preferred.
• High School Diploma required.
• Minimum three (3) years of full-time experience in retail marketing, influencer marketing or related field in the marketing industry required.
• Experience building successful influencer marketing strategies that create strong brand awareness and generate revenue.

Responsibilities

• Research and identify influencers that align with the Houston Texans brand and target audience.
• Establish and maintain regular communications with influencers, talent management, and influencer networks to build and cultivate partnerships between influencers and team.
• Create influencer calendar to document outreach, influencer activities (appearances, social, etc.) and progress made in cultivating relationships.
• Enact retail marketing strategies to maximize sales of Houston Texans merchandise.
• Oversee retail promotions for the team, including but not limited to in-stadium, online and special retail events.
• Evaluate retail trends in the marketplace and adjust plans accordingly to optimize sales.
• Adhere to influencer and retail budget.
• Perform various other tasks that may be assigned from time to time by Senior Director of Marketing.
• Position requires routine face-to-face personal interaction with other Club personnel; therefore, job responsibilities must be physically performed in the Club offices and not in a telecommuting manner.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level