Senior Inbound Professor - HubSpot Academy

HubSpot Academy is on a mission to be the place people go to learn how to start and grow a business. We offer a variety of educational and inspirational content — from short-form videos to lessons and full certification courses — that provides valuable business training to people all over the world. This educational content generates new customers for the business and delights our existing ones. We're looking for an innovative and driven educator who is passionate about creating and delivering educational experiences to help millions of organizations grow better. In this role, you’ll be responsible for developing educational content that inspires people to grow their business, advance their careers and maximize their use of HubSpot software. You’ll develop educational content in a variety of ways, including video content, live and on-demand training, and through engagement on our HubSpot Community. In this highly collaborative role, you’ll work closely with stakeholders across the business to identify new opportunities for educational content, define the audience and goals of educational experiences and evaluate how this education is performing and impacting HubSpot business goals. This role sits on the HubSpot Academy team and reports to the Senior Manager of HubSpot Customer Education. You’ll work alongside other Inbound Professors, HubSpot Product Marketing Managers, HubSpot Product Managers, HubSpot Academy Marketing and other internal and external experts in the development and promotion of educational content. The Senior Inbound Professor will demonstrate extensive domain expertise to deliver impactful product-centric standalone videos and live events that drive key business outcomes. They will work closely with stakeholders in informal education to set agile content roadmaps aligned with customer and business goals and to deploy accurate and engaging microlearning and live event content. Additionally, the Senior Inbound Professor will monitor and report on content reach and efficacy and participate in process and system design that supports the scale and maturation of microlearning programs. Your education area of focus will be a number of these methodologies and products, and will include a focus on HubSpot’s core solutions. This role will also focus on executing multi-hub content–educational experiences that encourage and activate learners using more than one HubSpot Hub. You’ll need to execute this education with a strong understanding of the HubSpot Smart CRM—the foundation of the HubSpot platform. Example projects in the role include creating short-form video to live in Academy, the HubSpot product and social media, updating education consistently, proposing and experimenting with new content formats, finding customer stories to use as examples in education, and presenting at live and virtual events.