Senior Higher Education Marketing & Enrollment Consultant

GD Resources • Albany, NY

112d

About The Position

We are seeking a Senior Higher Education Marketing & Enrollment Consultant to design and implement strategies that drive student recruitment and enrollment growth. The consultant will evaluate current marketing and enrollment practices, develop optimized frameworks, and strengthen conversion pipelines. Deliverables will include an enrollment growth playbook, marketing and outreach campaign frameworks, CRM optimization plan, and analytics dashboards to support sustainable enrollment success.

Requirements

• 10–15+ years of experience in higher education marketing, enrollment, or consulting.
• Expertise in CRM systems (Salesforce, Slate, etc.) and marketing automation tools.
• Strong background in enrollment analytics and conversion modeling.
• Excellent communication and strategy development skills.

Responsibilities

• Assess current marketing, branding, and recruitment strategies.
• Design enrollment campaigns across digital, traditional, and community channels.
• Optimize CRM systems to support recruitment and enrollment workflows.
• Build predictive enrollment models and conversion dashboards.
• Collaborate with enrollment leaders to define outreach strategies.
• Provide coaching and training to internal teams on enrollment best practices.

What This Job Offers

• Career Level: Senior