Senior Guest Engagement Strategist
About The Position
The Senior Guest Engagement Strategist is both a strategic consultant for PAR’s restaurant clients and a key advisor supporting internal cross-functional teams. Reporting to the Senior Manager, Loyalty Strategy, this highly visible role leads consulting projects focused on loyalty program design, restructuring, and optimization, as well as broader guest engagement and digital marketing strategies. This role works closely with Sales, Product, Implementation, Managed Services, Customer Success, and third-party developers to drive measurable results — including increased participation, revenue, and profitability — across PAR’s client base.
Requirements
- 5+ years of experience in customer experience, loyalty, CRM, or digital marketing strategy
- Experience designing or implementing loyalty programs (restaurant or consumer brands)
- Strong knowledge of campaign strategy, CRM, and SMS marketing
- Skilled in collaborating cross-functionally and with external clients/partners
- Proficiency in:
- Excel (analysis, modeling, and reporting)
- PowerPoint (polished, executive-ready presentations)
- Word/Outlook (professional documentation and communication)
- Strong organizational and multitasking abilities
- Exceptional presentation and communication skills — confident advising C-level executives
- Team player with a growth mindset and a willingness to take initiative
- Open to coaching, feedback, and professional development
Nice To Haves
- Prior experience in consulting or agency environments
- Familiarity with loyalty platforms (Punchh, Paytronix, SessionM, etc.)
- Financial modeling and/or market research expertise
- Tableau proficiency (for performance analysis and visual storytelling)
Responsibilities
- Loyalty Program Strategy & Optimization
- Design, restructure, and optimize loyalty programs tailored to brand needs
- Define KPIs, program health metrics, and engagement goals
- Optimize for ROI, retention, and future scalability
- Track loyalty market trends and apply insights
- Campaign, CRM, & SMS Strategy
- Craft engagement strategies across loyalty, CRM, and SMS channels
- Support segmentation, targeting, testing, and performance optimization
- Partner with Managed Services to ensure campaign alignment with business goals
- Cross-Functional & External Collaboration
- Support Sales and Customer Success teams to drive product adoption
- Collaborate with Implementation, Product, and Data teams on launch and feature alignment
- Coordinate with third-party developers on loyalty and ordering integrations
- Data Analysis & Storytelling
- Leverage Excel and Tableau to analyze loyalty performance and growth opportunities
- Create executive-level presentations to clearly communicate recommendations and outcomes
- Enablement & Thought Leadership
- Train internal teams on loyalty trends, frameworks, and strategies
- Maintain and improve playbooks, templates, and scalable consulting materials
- Contribute thought leadership via case studies, blogs, and webinars
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
251-500 employees
